MKT 571 Your World/uophelp.com

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MKT 571 Your World/uophelp.com

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MKT 571 Your World/uophelp.com

• MKT 571 Final Exam Guide (New)
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• 1. The stage in the new product process
  that occurs first and has a pass ratio of 14 is
  the ________ stage.
• test marketing
• idea screening
• product development
• product soft launch
• 2. If Ming was interested in capturing
  distribution metrics for her retail organization,
  which of the following might she consider?
• Customer complaints

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MKT 571 Your World/uophelp.com

• MKT 571 Final Exam Guide (New)
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• 1. Which component of a marketing audit
  includes major developments in income, prices,
  savings, and credit that affect the company?
• Technological
• Political
• Economic
• Cultural
• 2. Marketers must see themselves as
  benefit providers. For example, when a shopper
  purchases new shoes, he or she expects the shoes
  to cover his or her feet and allow him or her to
  walk unobstructed. This is an example of what
  level in the consumer-value hierarchy?
• Core benefit
• Pure tangible product

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MKT 571 Your World/uophelp.com

• MKT 571 Week 1 Assignment Researching Marketing
  Questions
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• Purpose of Assignment
• This assignment is designed to help students
  analyze and interpret primary and/or secondary
  data and research. First, students will be
  provided with a marketing report that allows for
  preparing basic executive level data insights.
  Second, they will be allowed to pick a company
  and product or service. This assignment will help
  prepare students for the development of their
  marketing plan. Students will be creating a
  marketing plan (refer to Marketing Plan and
  Outline document) so they may want to choose a

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MKT 571 Your World/uophelp.com

• MKT 571 Week 1 DQ 1
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• What have been the major marketing trends in the
  last decade?
• What new marketing trends do you anticipate in
  the next 10 years?

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MKT 571 Your World/uophelp.com

• MKT 571 Week 1 DQ 2
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• UOP has been the darling of Wall Street during
  the last few years. They offer some of the
  highest profit margins of any company in America
  today. And UOP has had a fine record of growing
  both revenue and profits. They are, by far, the
  largest private university in the Country.
• From a marketing standpoint what do you think UOP
  is doing well? What

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MKT 571 Your World/uophelp.com

• MKT 571 Week 1 Individual Assignment Qualitative
  Focus Group Research Discussion Guide (2 Papers)
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• This Tutorial contains 2 Papers
• Select a local company and one of its products or
  services.
• Create a 1,400-word Discussion Guide for your
  selected product or service to be used during the
  course of a Focus Group that researches your
  product or services target market. In your plan,
  be sure to do the following
• Identify a problem or opportunity that may be
  facing that product or service.
• Identify a primary target audience for that
  product or service in terms that relate to the
  audience's demographics, needs, or preferences as
  those relate to the product or service, and
  behaviors related

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MKT 571 Your World/uophelp.com

• HRM 420 Week 1 Alternative Dispute Resolution
  MindMap (1350 Words)
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• Create a Mind Map using a tool such as Popplet,
  Mindmeister, or a Microsoft Word document in
  which you do the following
• Assess three advantages and three
  disadvantages of mediation
• Summarize five mediator qualifications
• Determine three advantages and three
  disadvantages of

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MKT 571 Your World/uophelp.com

• MKT 571 Week 2 DQ 1
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• This week we are reading about "branding".
• Here is a recent article on the subject.
• Comments please.
• http//www.ksbw.com/money/21467497/detail.html.

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MKT 571 Your World/uophelp.com

• MKT 571 Week 2 DQ 2
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• We are entering a real crowded and mature market
  with our CNN product. (Read class case
  introduction). Here is a two part DQ.
• 1. Describe the overall strategy we should adopt
  to maximize our potential for success.
• 2. In one sentence write your positioning
  statement for the product

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MKT 571 Your World/uophelp.com

• MKT 571 Week 2 Individual Assignment Segmentation
  Techniques (2 Papers)
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• This Tutorial contains 2 Papers
• Go to the Strategic Business Insights website.
• Take the VALS Survey. Have the results sent to
  you by email. The results are sent in a
  Microsoft Word document showing your primary and
  secondary VALS segments.
• Go to the Nielsen website.
• Explore the Nielsen Segmentation Methodology, the
  featured and other segments

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MKT 571 Your World/uophelp.com

• MKT 571 Week 2 Team Assignment What Is A
  Marketing Plan? (2 Papers)
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• This Tutorial contains 2 Papers
• Develop a 1,050-word marketing plan discussion
  which includes the following
• Discuss what a marketing plan is and is not.
• Examine the elements that should be included in a
  marketing plan.
• Examine the importance of a marketing plan.
• Discuss how a marketing plan can be applied to a
  new product launch.

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MKT 571 Your World/uophelp.com

• MKT 571 Week 3 Assignment Promotion and the
  Product Life Cycle
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• Purpose of Assignment
• All products/services go through a life cycle of
  NPI (new product introduction), growth, maturity
  and decline. These various stages affect the
  marketing strategy and promotional efforts. In
  Week 3, you will incorporate a product strategy
  that addresses at least 3 areas of the product
  life cycle. The primary objective of this
  assignment is to allow the student to demonstrate
  an understanding of the factors that can affect
  the launch of a product or service. A secondary
  objective is to understand the differences in a
  product launch in the U.S. (domestic market) and
  an international market.

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MKT 571 Your World/uophelp.com

• MKT 571 Week 3 DQ 1
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• What do you think are the most important
  characteristics/attributes of successful sales
  people? Discuss BTW Sales is part of the
  marketing function.

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MKT 571 Your World/uophelp.com

• MKT 571 Week 3 DQ 2
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• You are working at Johnson Johnson and one of
  your responsibilities is to set prices for new
  drugs. The firm has invented a cure for Aids and
  is protected by patent. The cost for the one time
  injection that cures the disease is 100 and
  includes amortization of the development cost
  (The 1 billion cost to develop the product is
  included in the 100) and the cost raw materials.
  Assume that insurance companies currently spend
  200,000 to treat an Aids patient. Assume 20 of
  the world population is covered by insurance or
  socialized medicine.
• What price do you charge for the treatment?
  Defend your answer. Consider all your
  stakeholders. (Including your stock holders)
• Hint. You won't find the answer to this hummer in
  your text. Also don't

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MKT 571 Your World/uophelp.com

• MKT 571 Week 3 Individual Assignment Career
  Connection Customer Relationships and
  Satisfaction (2 Papers)
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• This Tutorial contains 2 Papers
• You are a marketing manager for a local company
  and you are developing a plan to improve customer
  relationships and increase satisfaction.
• Select one of the following types of local
  companies
• Florist

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MKT 571 Your World/uophelp.com

• MKT 571 Week 3 Team Assignment New Product Launch
  Marketing Plan, Part 1
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• Create a 1,400-word Product Launch Plan in a
  Microsoft Word document. The Product Launch plan
  will be for two countries. Select your home
  (domestic) market and another for the
  international market. Do not select the U.S. and
  Canada, the U.S. and Britain, or Canada and
  Britain as your combinations. While the audiences
  should have the same need for the product or
  service you come up with, they should have
  distinctive cultures and habits.
• Include the following in the Product Launch Plan
• Define the product or service being offered.
• Describe the product or service offering.

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MKT 571 Your World/uophelp.com

• MKT 571 Week 4 Assignment Price and Channel
  Strategy
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• Purpose of Assignment
• This assignment is designed to help students
  analyze and understand how price setting and go
  to market (distribution) are interrelated and
  affects the profitability and growth of the
  business. It has been designed to be a short
  overview on purpose the concepts of pricing and
  distribution are complex and a general
  understanding is what should be absorbed in one
  week of study.
• Assignment Steps

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MKT 571 Your World/uophelp.com

• MKT 571 Week 4 DQ 1
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• Let's assume that our overall objectives for the
  ReCharge bar is to generate 300 million in year
  1 sales and capture the 1 market share position
  in the U. S market. Describe your Distribution
  strategy to allow these lofty goals to be
  accomplished.

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MKT 571 Your World/uophelp.com

• MKT 571 Week 4 DQ 2
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• Let's assume that The Recharge Bar has been
  wildly successful and we have achieved all our
  major objectives in the U. S. market by the end
  of year three. Should we consider expanding our
  distribution globally? What are some of the major
  factors that we need to be aware of and plan for?
  In other words, what makes marketing on a global
  basis more difficult than simply distributing our
  product nationally?

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MKT 571 Your World/uophelp.com

• MKT 571 Week 4 team Assignment New Product Launch
  Marketing Plan, Part 2
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• Create a 1,400-word Market Segmentation Plan for
  the New Product/Service Launch Marketing Plan.
  Include the following for both the domestic and
  international markets based on the team's
  research
• Describe the target market (audience) profiles,
  key buying behaviors, and decision motivators for
  the consumer target market. Note Do not pick
  different target markets for the domestic and
  international markets.
• Detail the steps involved in a new
  product/service development.
• Discuss the stages of the new product/service
  life cycle and how to manage each stage. Include
  tactical plans for the 4 Ps at each stage.
• Develop a pricing strategy for the new product or
  service offering.

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MKT 571 Your World/uophelp.com

• MKT 571 Week 5 Assignment Marketing Communication
  and Brand Strategy
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• Purpose of Assignment
• This assignment is designed to help students
  understand the interrelationships between brand
  strategy and the communication message to the
  target audience. It is a continuation of the
  marketing plan and students should review the
  Week 3 Learning Team Assignment for assistance in
  product brand strategies the team has developed.
• Assignment Steps
• Develop a minimum 700-word branding strategy and
  marketing communication

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MKT 571 Your World/uophelp.com

• MKT 571 Week 5 Career Connection Integrated
  Marketing Communication and Marketing Mix
  Client Pitch (Part 1 and Part 2)
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• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used.
• Part 1

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MKT 571 Your World/uophelp.com

• MKT 571 Week 5 Career Connection Integrated
  Marketing Communication and Marketing Mix
  Client Pitch (Part 1 Only)
• For more course tutorials visit
• www.uophelp.com
• Select a current product or service with which
  you are familiar. This product will be used to
  pitch a new integrated marketing communication
  and marketing mix to a client who is the marketer
  or producer of the product.
• Review the current marketing mix including the
  communication channels used.
• Part 1

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MKT 571 Your World/uophelp.com

• MKT 571 Week 5 DQ 1
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• Let's assume our objective for ReCharge is to
  deliver 300 million in first year sales and to
  capture the 1 market share position in the
  category by the end of our first full year of
  operation.
• (BTW. Setting marketing objectives prior to
  developing strategy is real important)
• What should our promotional budget be? Why? What
  methodology did you

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MKT 571 Your World/uophelp.com

• MKT 571 Week 5 DQ 2
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• Instead you're going to get a chance to get your
  creative juices going and to hopefully have some
  fun doing it.
• Each of you will demonstrate your creative
  approach to the ReCharge Bar by developing a TV
  commercial, radio spot or magazine ad. You don't
  need to get fancy with the graphics. You can
  verbally describe what is going on. But write the
  actual copy for your ad.
• You will need to restate your target audience
  and positioning. You won't be able to max out
  your points if you forget.

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MKT 571 Your World/uophelp.com

• MKT 571 Week 5 Team Assignment New Product Launch
  Marketing Plan, Part 3
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• Develop a 1,400-word Communication Plan including
  the following
• Discuss the marketing communication channels
  available for the domestic and international
  markets.
• Evaluate the merits and drawbacks of the channel
  options in relation to the target audience, your
  product or service, and the timing of the launch
  phase.
• Select the communication channel that is best for
  marketing your product or service in the domestic
  and international markets.
• Discuss the reach of each communication channel.
• Cite at least three scholarly sources.

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MKT 571 Your World/uophelp.com

• MKT 571 Week 6 Assignment Social, Ethical, and
  Legal Implications
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• Purpose of Assignment
• The purpose of this assignment is to help
  students think through the importance of social,
  legal, and ethical issues that may arise with
  their product or service and the implications of
  decisions made within those frameworks. It is
  designed to help the learners understand ethical
  and legal issues related to marketing practices.
  This knowledge helps to prevent such issues when
  developing the marketing strategies in their
  marketing plan. The executive overview of the
  marketing plan is not a summary

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MKT 571 Your World/uophelp.com

• MKT 571 Week 6 Team Assignment Career Connection
  New Product Launch Marketing Plan Final Project
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• Complete the final phase of your New Product
  Launch Marketing Plan. Consider your product
  launch to date, reflect on additional learning,
  and incorporate feedback to the Learning Team's
  Marketing Plan for your new product/service. Once
  all previous weeks' sections and the remaining
  parts of the Plan are compiled, it should be no
  more than 3,500 words. Be sure to include the
  following

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MKT 571 Your World/uophelp.com

• For more course tutorials visit
• www.uophelp.com