Why You Should Invest in Smart Content Instead of More Content - PowerPoint PPT Presentation
Title:
Why You Should Invest in Smart Content Instead of More Content
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Today’s B2B customers are reeling from content overload. However, they are still consuming content regardless of the glut. And if they are not consuming yours, then they are most likely consuming your competitor’s content. That’s why it’s crucial to adopt a smart content marketing strategy – one that relies on smart content, and not just more content. – PowerPoint PPT presentation
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Title: Why You Should Invest in Smart Content Instead of More Content
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Smart Content
- Why You Should Invest
- in Smart Content
- Instead of Just
- More Content
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- all use content marketing to sell, promote,
- and engage with prospective customers
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(No Transcript)
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Content ShockThe emerging marketing epoch
defined when exponentially increasingvolumes of
content intersect our limited human capacity to
consume it.
- As a result, todays consumers are suffering from
content shock.
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- The key is to produce not more content,but smart
content.
Smart contentContent that has a higher potential
for reaching and being consumed by target buyers
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In order to produce smart content, todays
marketers need to understand current content
consumption patterns
- Todays content consumption falls under the three
following patterns
Seeking
Snacking
Selecting
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- and the content types that fit these content
patterns.
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Its importantto realize thatyou cannot
stopmaking content.
- B2B marketers must have a strategy in place if
they are to remain relevant in todays
content-saturated marketplace. - To learn more about developing a smart content
strategy and how to to execute a smart content
plan download Purplepatchs free ebook at
http//purplepatchservices.com/smart-content-marke
ting/
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About Us
- Since 2004, weve been doing only one thing
helping create stories and telling them well.
Purplepatch Services works with technology
product and services firms to create compelling
stories that help them convince their audiences.
Right from conceptualizing it to actually telling
it to the listening market place. - We take pride in delivering informed creativity
that helps our customers truly achieve growth by
being relevant, sensitive, and inspirational to
their markets. - Our customers are able to move from talking
geek to presenting understandable big
pictures to their buyers. And the rest, as they
say, is really simple.
1248 Reamwood AvenueSunnyvale CA
94089 408.743.4424 info_at_purplepatchservices.com
