Global Expansion to Expand Operations - PowerPoint PPT Presentation

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Global Expansion to Expand Operations

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Global Expansion is required to expand operations as well as product lines with different technologies in various countries to grab a larger market area for business purpose. – PowerPoint PPT presentation

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Title: Global Expansion to Expand Operations


1
Global expansion
2
Introduction
  • Global expansion states about the planned
    enhancement in the activities performed by the
    business.
  • It is done in various countries of the world so
    as to expand operations as well as product lines
    with different technologies.
  • Main motive behind this is to grab larger market
    area and also market share.

3
Continue...
  • Ben Sherman is doing its business at global level
    approximately in 35 countries.
  • By this, it has increased its goodwill as well as
    number of customers in throughout the world.
  • By investing in other nations, it has made its
    presence in other countries too.

4
Importance of global expansion
  • From customer perspective, it is important as in
    present scenario people wants product that has a
    global image.
  • Brand image of the product increases through
    this.
  • Competitive advantage of latest technology can be
    gained by working globally.

5
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6
Continue...
  • From company point of view, international
    expansion provides opportunity to capture new
    market with increase in its sales and so as to
    their profits.
  • Through this, many types of new skills, abilities
    and knowledge also comes to company which helps
    it in fulfilling their objectives.

7
Factors need to b e before going globally
  • Investment Before going at global level, Ben
    Sherman needs to decide on the amount which it
    can afford to invest internationally.
  • Market penetration For this, company has to
    make strategies at least for two lead years so as
    to gain stability.

8
Continue...
  • Website Ben Sherman needs to build its website
    and has to decide the language in which it is
    going to communicate.
  • Product There must be a product for which
    organization has decided to expand globally.

9
Continue...
  • Market research An in depth research needs to
    be conducted before entering into the global
    market as without it, current needs and
    opportunities cannot be assessed.

10
TO BUY COMPLETE ASSIGNMENTVisit Us or Contact
us
Contact Us 61 283 206 050
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online assignment help, dissertation writing,
case study report writing to university
students in completing their academic documents
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11
Marketing tactics and mix
  • For the watches which Ben Sherman manufactures
    for its niche market, there are various strategic
    methods by which it is being promoted with an
    objective to capture that target as well as to
    earn profits for organization. The marketing
    tactics of this firm is for satisfying the needs
    of consumers.

12
Continue...
  • Product To manufacture watches, company has to
    perform those operations by which excellent
    quality can gain with use of latest technology.
  • Price As the target market is niche, so prices
    would be charged at high level as it involves
    high cost at the time of manufacturing it with
    high quality.

13
Continue...
  • Place It has to be available at all fashion
    stores as well as on departmental stores so that
    it would be in reach to all customers of the
    target market.
  • Promotion For its promotion, advertising can be
    used as it will capture the attention of people
    at a large scale.

14
REFRENCES
  • Satell, G., 2013. 4 Principles of Marketing
    Strategy In The Digital Age.Accessed on 23rd
    June 2014.
  • Barone, M.J. and DeCarlo, T.E., 2003. Emerging
    Forms of Competitive Advantage  Implications for
    Agricultural Producers. Midwest Agribusiness
    Trade Research and  Information Center Research
    Paper.
  • Cook, R. G., 2007. Marketing to Leading Edge Baby
    Boomers Perceptions, Principles, Practices,
    Predictions. Journal of Consumer Marketing.

15
TO BUY COMPLETE ASSIGNMENTVisit Us or Contact
us
Contact Us 61 283 206 050
Email help_at_globalassignmenthelp.com.au
Global Assignment Help Australia is the leading
assignment writing service provider which offers
online assignment help, dissertation writing,
case study report writing to university
students in completing their academic documents
within the submission deadline.
16
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