Corporate Branding Solutions – A Desperate Need Of Every Corporate

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Corporate Branding Solutions A Desperate Need
Of Every Corporate
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Some people might have an impression that
branding merely promotes brands but it actually
does much more than that. The difference between
Corporate branding and Product and Service
branding is that the scope of branding is very
high in case of Corporate branding.
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Whenever we say that we are wearing branded shoes
or branded clothes we generally refer to high-end
companies who are selling expensive items at posh
stores. But its not like that! A brand refers to
the expectations that any stakeholder have from
any company. Its a pledge taken to consistently
deliver the services as per their expectations.
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While establishing a brand one need to questions
themselves about three Ws Who, What, Why. Very
quick revisions in the visual identity fail to
establish a strong brand that will not appeal to
the consumers. Why McDonalds has a strong brand
image? If one looks at their website, social
media channels, printed coupons, television ads,
and even cups and happy meal bags all look the
same. This shows up clear consistency amongst all
brand identities.
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Some entrepreneurs believe that it is a very
tough job to start over with branding as they are
stuck with the question what to start over with.
Whether to design a website first or start with
marketing materials, Facebook page, etc. to make
it all look branded. Basically, they fail to
understand how branding works.
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It is advisable for these people to go for a
Brand audit. What works? What needs to get
changed? Before fixing anything you need to
identify the hurdles first. A quick SWOT is a
must. With adoption one also need to give away
something.
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One need to question oneself about its mission,
goals and objectives, customers, products and
services, promise, etc. This calls for a hot and
open discussion. It doesnt matter whether its
an outsource agency or internal team. One has to
drum down to their branding message with
Corporate Branding Solutions.
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Spread out of your message should reach to every
ear in ones company. Staff inputs about the
company plays a vital role in the changeover. But
first one needs to check out the potential of the
staff. Everyone should sail in the same boat.
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Get the logo designed first. It should symbolize
ones unified brand strategy. Those who are
reshuffling their structure will update the same.
Creating hassle will not solve the problem. In
fact, look forward to hassle-free execution. A
credible agency may do the job.
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Once an agency is hired, please TRUST them. Let
the agency take over. Everyones role should be
crystal clear. One cannot keep everyone happy all
the time. Dont do so! Otherwise you may land up
to a disaster. Revisions would be an unending
affair at this stage.
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The toughest task is to set the guidelines and
enforcing them is harsher. But until one works
with the staff at pace for smooth implementation
of the brand guidelines, noting gets finalize.
The final mantra, include all in your decisions
but dont get carried away.