Where to Find Sources for Primary and Secondary Research?

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WHERE TO FIND SOURCES FOR PRIMARY AND SECONDARY
RESEARCH?
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THERE ARE TWO MAIN TYPES OF RESEARCH PRIMARY
RESEARCH AND SECONDARY RESEARCH

• Primary research is an original research
  conducted to collect authentic data in order to
  answer specific questions. The researcher can use
  a wide range of methods for this interviews,
  focus groups, direct observations, experiments,
  etc.

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• Usually, scientists do a primary research after
  reviewing secondary research or already collected
  primary raw data they gain an insight into an
  issue which is in the focus of their interests
  and start collecting an original data.

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ADVANTAGES OF PRIMARY RESEARCH

• If you investigate a small group of people,
  primary research will be quick and economical
  It is applicable if a research was done right
  You can find out an answer to your research
  question Information is up-to-date
  Interpretation is better There is no problem
  with copyright as you are the owner if the
  information collected during primary research.

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DISADVANTAGES OF PRIMARY RESEARCH

• Biases and inaccuracy if a research was
  conducted not properly High cost
  Time-consuming Surveys demand lots of human
  recourses, materials, etc It is not
  immediately available because it takes time to
  identify a problem, choose the most appropriate
  method, analyze and interpret.

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SECONDARY RESEARCH

• Secondary data research means using previously
  gathered data that was collected for other aims
  and is publicly accessible. It is also known as
  desk research when you interpret, analyze,
  estimate, discuss or summarize primary data.

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ADVANTAGES OF SECONDARY RESEARCH

• Low-cost Fast Freely accessible primary
  data Data is usually quite extensive and
  covers many issues that can lead to valuable
  secondary data analysis Sometimes it is the
  only way to research some issue (for example, in
  history you cant go back in time so you analyze
  already existing historical documents) It is
  the only way if need to analyze large-scale
  tendencies.

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DISADVANTAGES OF SECONDARY MARKET RESEARCH

• You cant check how accurately was gathered
  primary data and if it was biased Information
  can be outdated and not specific It may not
  answer your research question There can be
  problems with copyright using someone elses
  work without permission might cause serious
  consequences.

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WHERE TO FIND SOURCES FOR PRIMARY RESEARCH?

• Primary sources can be divided into 2 large
  groups quantitative and qualitative.
• Quantitative data can be collected trough
  Surveys (telephone, emails, in-house and
  face-to-face interview, online surveys)
  Experiments Field work Controlled
  laboratory observations

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• Qualitative data is collected by conducting
  Focus groups Depth interview (long and often
  biographical) Case studies Ethnographies
  Internet communications via blogs, newsgroups,
  and email.

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• To find sources for secondary research, look
  through the references, bibliography, links and
  cited papers. All these will lead to the primary
  research and later can define secondary research
  methodology.

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PRIMARY SOURCES INCLUDE

• historical document eyewitness accounts
  artifacts (for example, coins, plant specimens,
  tools, clothing, etc) audio and video
  recordings speeches

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• diaries memoirs autobiographies
  statistical data art objects (for instance,
  paintings, sculptures, poems, novels, etc)
  letters

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• newspaper articles authentic documents (for
  example, birth certificate, marriage license,
  court transcript, etc) photographs secondary
  research report results from public opinion
  polls or market research

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SECONDARY DATA COLLECTION MEANS SEARCHING
THROUGH

• magazine and newspaper articles dictionaries
  and encyclopedias book or movie reviews
  monographs

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• internet databases, periodical, newsletters,
  statistical data such as demographical, blog
  postings all these are good sources for
  analysis of secondary data commentaries,
  criticisms patents and company annual filings
  social media data

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• histories
• documentaries
• for secondary market research sales records,
  customer feedbacks, cost info, marketing activity
  and so on
• secondary research websites

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• For relevant collection of secondary data, visit
  the library, go to online sources (for example,
  US census, Data.gov, etc) or look through
  journals, magazines, books or scientific reports
  prepared by universities, government or other
  organizations.

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• Secondary sources are all around us and thanks to
  the Internet they have become more available.
  Deeper information about these primary and
  secondary research you will find in this Google
  book.

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• Do you want more?
• Check
• www.secondaryresearch.biz
• right away!