Top 4 Retainers to Choose the Right Mobile Application Platform

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Top 4 Retainers to Choose the Right Mobile
Application Platform
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Intro

• Its a no secret that your business needs a
  mobile presence but which platform to choose?
  iOS, Android, Blackberry? What is the right
  platform? Does anyone use windows phone? Well the
  real question is what is right for your business?
  The answer is it depends on your business and
  purpose.
• It really is a balancing act of your requirements
  and desires, of expectations and constraints.
• To consider the best suitable among the competing
  platforms we need clear eye assessment of the
  following

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1. Be there where your users are

• While selecting the app platform one should
  always consider the target audience based on
  certain parameters like age group, geographic
  location, employment type, lifestyle and income.
• If you are targeting mass market consumer
  audience, iOS and Android are the big players,
  with the maximum momentum and broadest reach and
  if youre targeting the business community then
  Blackberry would be the best choice.

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2. Know the technical strengths or limitations of
your applications

• -gt Do you want to go limitless over applications
  operations?
• Android being open source provides huge
  flexibility and opportunity for developers to
  customize the default functionality of the
  platform like call manager, sms manager or
  building a completely new and innovative design
  interface.
• On the other hand iOS is being bound to certain
  protocols defined by Apple and if the developer
  fails to follow them, it is very likely that the
  application might not get approved on AppStore.
• -gt Do you want to develop a Game or an Animation
  application?In case you want to build a game or
  an animation application, Flash or Shockwave
  support plays a very important role in it. In
  that case iOS should not be considered, whereas
  other 3 platform provides full support for flash.

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• -gt Is your app communicating with other apps?If
  your application needs to communicate with other
  apps or share data with each other, then iOS
  should not be your choice as this feature is
  provided in android, windows or blackberry but
  not iOS.
• -gt Will your app deal with secure
  information?For applications which need high and
  tight security, one should go for iOS or
  Blackberry over android where hackers stand a
  chance to break through the security.
• -gt Are you looking for crisp graphics and
  attractive design?There is no second thought
  that iOS leads in case of design and usability.
  Followed by Android, windows and lastly
  Blackberry as its keypad plus touch based and it
  becomes gets very tedious to develop applications
  with two kinds of user interactions.

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3. Do you want to charge for your app?

• Generally iOS users are more willing to pay for
  an app as compared to Android and other platform
  users.

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4. Long term health of platform

• One of major retainer is future prospects and
  stability of the mobile platform. Mobile industry
  brings so many challenges on a daily basis which
  is a major reason to think for long term health
  of the platform.

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• Original Source
• http//www.azilen.com/blog/top-4-retainers-to-choo
  se-the-right-mobile-application-platform/

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