Transform Your Print Ads into Amazing Interactive Ads - wowso.me

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Is Augmented Reality the Future of Interactive
Advertising?
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• Conversation about Augmented Reality has exploded
  in the past year, used in a huge number of ways
  from military to medical to education and not
  forgetting Pokémon Go.
• And now, with businesses always on the look-out
  for new ways to reach and engage their customers,
  AR is becoming the latest channel to advertise
  brands and products.
• Before delving into the many examples that AR is
  being used in interactive advertising, lets
  explain what AR is.

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What is Augmented Reality (AR)?

• AR involves placing a virtual layer over the
  users existing real world view.
• The digital world is therefore integrated with
  the real world, all in real-time.
• By 2022, the global augmented reality market is
  expected to reach almost 90bn.
• This technology is designed to immerse the user,
  and so increase their engagement making it the
  perfect tool for advertising.

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How is AR transforming Interactive Advertising?

• Print
• The print medium has undoubtedly suffered in the
  past 30 years, but AR start-up WOWSOME believe it
  is not the medium itself that is no longer
  relevant, but its form static.
• By pointing your Smartphone at print content
  through the WOWSOME app, these static mediums
  come to life in the form of video, 3D, animations
  and much more all through AR.
• For example, hold your phone over an image of a
  home in a real-estate brochure like seen below,
  and you can view a video of the interior of the
  house.

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• Billboards
• Billboard ads can be an effective channel to
  reach your audience, but living in such a
  fast-paced world, they can all too easily fade
  into background. However, AR can help solve
  this.
• As a British Airways flight flew over the board,
  a BA ad began depicting a child looking up and
  pointing to the actual plane in the sky as it
  flew past merging the real with the virtual.
• It was a great success with the official video
  generating over 1.5 million views on YouTube

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• Bus Shelters
• Back in March 2016, JCDecaux, the largest outdoor
  advertising company, was contracted to install
  1000 HD digital screens across Londons bus
  shelters.
• Although considered a huge step forward in the
  interactive advertising industry, AR tech is
  taking this even further, as exampled by Pepsi.
• At a bus shelter on New Oxford Street in London,
  Pepsi installed what appeared to simply be a
  glass screen, but was in fact an AR display.
• So as Londoners sat waiting for their bus and
  looked through the glass, AR visuals appeared in
  front of the real-world street.

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• Storefronts
• One of the more common examples of AR interactive
  advertising, many high-streets are trialling
  AR-based storefront displays.
• Online luxury fashion retailer Net-A-Porter were
  one of the first to do so, creating AR
  storefronts in 2011 in a number of capital cities
  to promote the new Karl Lagerfield collection.
• When viewed through a mobile device on the
  Net-A-Porter app and users could then enjoy
  catwalk videos, 360 degree product views and a
  built-in a checkout feature for immediate
  purchasing.

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• It gained great awareness and engagement,
  encouraged sales and cleverly encouraged
  downloading of their app. Expect to see much of
  this tech in the future.
• People would not search Google for their nearby
  post office or coffee shop they would simply
  hold their phone or wearable up to see that
  information augmented onto the street in front of
  them.
• Whether this becomes reality is impossible to
  determine. However, as awareness and technology
  develops, it seems inevitable that we will see
  more and more AR interactive ads around us.

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• For more details visit http//wowso.me
• Find us on
• https//www.facebook.com/wowsomeapp/
• https//plus.google.com/WowsoMe-Augmented-Reality
  -Marketing
• https//www.linkedin.com/company/wowsome
• https//www.youtube.com/channel/UCw29WkOASUCIZgop-
  saHD9Q
• https//twitter.com/WowsomeApp

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