Top Digital Marketing Interview Question and Answers for Fresher and experience

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Digital Marketing Interview Question and
Answer
Top Digital Marketing Interview Questions Answers
for Fresher and Experienced
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Digital Marketing Interview Question Answers
Q1) How will you explain Digital Marketing?
Ans Digital Marketing is about brand marketing
tactics through the online mediums. It includes
various techniques like SEM, SEO, Email
Marketing, link building, etc.
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Digital Marketing Interview Question Answers
Q2) In what ways can you categorize the term
Digital Marketing?
Ans The term Digital Marketing is categorized
into two major segments Inbound Marketing In
this technique, one can take help of social
media, digital content in terms of e-newsletter,
webinars, or e-books to increase the number of
clicks on links. This helps them to learn about a
company and the product offerings.
Outbound Marketing This aspect includes reaching
out to potential clients via digital platforms,
placing ads, emails, and calls.
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Digital Marketing Interview Question Answers
Q3) Why is online marketing preferred over
offline marketing?
Ans Most of the people go for Digital Marketing
nowadays because of various benefits. The online
tools for marketing is SEO, Hosting, and Web
Development. The number of leads are
extraordinary. One can reach many individuals
online and set a worldwide target. Whereas the
number of people who prefer reading newspapers,
watching television, etc. is decreasing,
comparatively.
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Digital Marketing Interview Question Answers
Q4) What do you mean by a responsive website?
Ans Responsive Website may refer to multiple
things like a site created using Responsive Web
Design (RWD), and a fast website that responds
very well to user interactions.
Responsive Web Design (RWD) A website that
adjusts its layout as per the viewport size and
the orientation of the device. The content
presented on big screens and small screens are
the same but with a different layout to provide
an optimal experience on that screen size.
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Digital Marketing Interview Question Answers
Q5) What is the most effective way to increase
traffic to your website?
Ans To effectively increase traffic to your
website focus on referring links and SEO.  It
will not only help one gain visitors but will
also help in brand recognition. However, the most
important factor is to focus on User Retention.
For instance, getting a Moz link and receiving
10k visitors on the website is quite a good
result. Though you must note that the conversion
rate will be relatively low. However, the
converted leads are certain to land on the
website multiple times. But if you focus on
retaining users, you will experience an increased
conversion rate gained from those thousands of
visits in a couple of months. By focusing on
engaging the user, you can build a site where
people will keep coming back.
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Digital Marketing Interview Question Answers
Q6) Do you know useful Digital Marketing tools?

• Ans Here are top Digital Marketing Tools
• Keyword Discovery
• RankWatch
• Moz
• Alexa Ranking
• Google Analytics
• Crazy Egg Heatmaps
• StumbleUpon
• Favicon Generator
• XML Sitemap Generator
• SubmitExpress Link Popularity
• Digital Point Keyword Tracker

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Digital Marketing Interview Question Answers
Q7) Do you know the difference between branding
and direct marketing?
Ans  In branding An advertiser needs to expose
his brand on applications and sites with mass
reach. The most popular methods are custom ads,
YouTube ads, remarketing, and display ads
target. In direct marketing The advertiser is
interested in communicating with the target
audience. The most common campaigns are dynamic
search ads, shopping ads, Search Network Only
etc.
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Digital Marketing Interview Question Answers
Q8) What is Google AdWords Remarketing?
Ans Google AdWords Remarketing is a targeted
marketing strategy which helps marketers to reach
people who previously visited their website but
didnt make a purchase. This type of remarketing
helps in targeting right people with the right
ad.
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Digital Marketing Interview Question Answers
Q9) What are the limitations of Online Marketing?

• Ans The limitations of Digital Marketing are
• The products and services offered and promoted
  are not tangible, therefore, the customer cannot
  analyse the product before buying.
• There is always an uncertainty as the
  authentication and quality of the products and
  services cannot be confirmed.
• At times, products seen online may differ from
  the product delivered to the customer.

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Digital Marketing Interview Question Answers
Q10) What attracted you to Digital Marketing
industry?
Ans Be honest here. Answer why you applied for
this job in the first place? Did the industrys
reputation attract you? Or the high-paying jobs
in Digital Marketing industry? By asking this
question, the interviewer wants to know your
commitment to the industry and see what makes you
the best pick among all the candidates available.
Therefore, it is important that you show full
commitment and enthusiasm for the industry. With
an honest answer, you will reflect your
commitment to the sector in long run.
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Digital Marketing Interview Question Answers
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