Brazil Luxury Portable Consumer Electronics Export Volume, Import Volume - Ken Research - PowerPoint PPT Presentation

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Brazil Luxury Portable Consumer Electronics Export Volume, Import Volume - Ken Research

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Luxury Portable Consumer Electronics in Brazil report offers a comprehensive guide to the size and shape of the Luxury Portable Consumer Electronics market at a national level. – PowerPoint PPT presentation

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Title: Brazil Luxury Portable Consumer Electronics Export Volume, Import Volume - Ken Research


1
High import tariffs and taxes rule luxury
portable consumer electronics to hit bottom
low-Brazil Ken Research
2
Transaction of luxury portable consumer
electronics remained inconsequential in Brazil
over the review period. These products lack both
distribution and demand. While the status of
smart phones is soaring, there is little
concentration in luxury variants, with those
seeking to buy such products being more likely to
do so in a foreign country. TAG Heuer, a strong
global player in luxury portable consumer
electronics, is present in Brazil but opts to hub
exclusively on watches and eyewear in the
country.
3
According to the market research report "Luxury
Portable Consumer Electronics in Brazil", in
Brazil, the market for luxury portable consumer
electronics is very small. There is no demand for
the products as well as there is a lack of a
properly established distribution network in the
country. Even though the smartphones market is
growing rapidly, the luxury variants have
experienced a lack of demand from the consumers.
Electronics sector in Brazil suffers from a major
shortcoming in the form of high import tariffs
and taxes. The luxury electronics sector in the
country is adversely affected by the high tax and
tariffs. In Rio De Janerio, a Samsung Galaxy S4
was priced at more than 1100 while it was
available at a price of 630 in USA in 2014. As a
result, most of the consumer prefers to buy
luxury portable electronics while going on an
overseas trip because sometimes the cost of
travelling and buying luxury products from a
nearby country is less than the cost of the
product in the country.
4
  • The brands that have a strong presence in the
    country are only focusing on their other products
    lines apart from luxury portable consumer
    electronics. TAG Heuer is one such company, which
    is a well-known brand in the country and is
    globally selling luxury portable consumer
    electronics but in Brazil, it wants to only sell
    watches and eyewear. The black-market in the
    country cuts into the market size of the industry
    as it enables the consumer to buy the products at
    a much lower price as compared to the selling
    price in the market. The high-income consumers
    seeing the slow growth of the Brazilian economy
    are making luxury purchases cautiously.
  • In 2016, the already small luxury sector had
    recorded a further mellow growth. The traders
    have been reducing the number of features of a
    product or lowering its qualities to make the
    cost come down but it has led to a decline in
    gift purchases. There are many restrictions that
    are imposed by the government or otherwise

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which do not let new companies enter the market
easily. This is expected to raise the market
concentration. This provides a huge market
opportunity for the existing companies to grow
and expand. Internet selling is still the mass
preferred channel but the premium outlets are
also gaining popularity because the consumers
like to see the luxury products before buying
them. The luxury shopping centre will continue to
attract many consumers. It is anticipated that in
2017, the economy would recover and the faltering
Brazilian economy would start growing. Key
Topics Covered in the Report Brazil Luxury
Portable Consumer Electronics Market Research
Report Brazil Luxury Portable Consumer
Electronics Market Size Brazil Luxury Portable
Consumer Electronics Industry Analysis Brazil
Luxury Portable Consumer Electronics Market
Trends
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Brazil Luxury Portable Consumer Electronics
Retail Market Brazil Luxury Portable Consumer
Electronics Production Output Brazil Luxury
Portable Consumer Electronics Import
Volume Brazil Luxury Portable Consumer
Electronics Export Volume Brazil Luxury Portable
Consumer Electronics Market Future Outlook Brazil
Luxury Portable Consumer Electronics Market
Competition Brazil Consumer Electronics Market
Research Brazil Consumer Electronics Industry
Future Outlook Brazil Smart Phone Market
Revenue Brazil Portable Laptops Market
Research Brazil Portable Bluetooth Speaker
Market Brazil Digital Camera Market Research
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For further reading click on the link
below https//www.kenresearch.com/consumer-produc
ts-and-retail/consumer-electronics/luxury-portable
-consumer-electronics-brazil/112266-95.html Relat
ed reports https//www.kenresearch.com/consumer-p
roducts-and-retail/consumer-electronics/virtual-tr
aining-manufacturers-countries/116796-95.html htt
ps//www.kenresearch.com/consumer-products-and-ret
ail/consumer-electronics/self-service-kiosk-manufa
cturers-countries/116790-95.html
8
Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204
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