9 Tips for a Successful Shopping Cart Website

1
9 Secrets To Running A Successful Shopping Cart
Website
http//webcanny.com.au/9-secrets-running-successfu
l-shopping-cart-website-affordable-shopping-cart-d
esign
2
You will need ecommerce website design if you are
into retail business. Here are some tips to build
and manage a successful shopping cart website.
Simplicity Your business website design must be
simple. It should not contain all the bells and
whistles like flash animation, background music,
etc. Users are accessing your website while on
the go the last thing they want is slow loading
flash or a blaring background music. Also, keep
your Affordable Shopping cart design presentable,
simple and free from clutter. That way, the users
will quickly find what they need without delay.
Apple.com is the best example of a clutter free
site.
3
Always Respond Quickly When customers submit an
enquiry, you must respond quickly. A lazy
response to customer queries is a sure-fire way
to lose them. If they order your product, make
sure that a receipt is sent to them along with
delivery details. If you are on a vacation, then
delegate the job of checking your official email
to your employee. Also have a customer support
number which is manned during your work hours
with a facility to leave voice messages during
non-working hours.
Interact with Customers Online Social Media like
Facebook, Twitter and Pinterest can help you
build your own community where you can interact
with your customers and fans. Fans can also share
their experiences about using your product and
post it on your social media page. In fact,
positive online reviews especially via social
media can add credibility to your brand and help
in word-of-mouth marketing. You can also have a
blog where healthy discussions take place
regarding your subject of expertise. A blog can
also have sharing buttons so that a wider range
of people can benefit from the knowledge.
4
Have Customers Comeback for More Your must keep
the company website constantly updated with fresh
content. Therefore it is good to have a dynamic
website with a blog which is constantly updated
with interesting articles, so that visitors keep
coming back for more. Also make sure that the
blog has a comments section with Facebook and
Twitter sharing buttons. You can even run offers
like 50 off for a day. This will create
interest and the visitors keep coming back for
more. Repeat visits to you website by your loyal
customers, may even lead to product sales.
Optimize within Limits Do not try too hard to
optimize your website. Let the content feel
natural and not be studded with too many
keywords. Let it be interesting and readable. If
you try to stuff keywords in every nook and
corner, your website will be regarded as spam
site and demoted by Google. Remember that the key
to top SEO ranking is quality content.
5
Avoid too many Listings There is a general view
that submitting links to various directories,
will cause Google to give you a good ranking. The
fact of the matter is that Google actually
recognises these web directories as bad
neighbourhoods. If your website is listed there,
it will be taken as a spam website. Build your
Mailing list Have visitors to your website to
sign up for a free E-Book. They should be able to
subscribe to it by submitting their name and
email. Thus you can send out newsletters to your
subscribers once or twice a month. Take care not
to bombard their inbox with more frequent
newsletters. Also have an option for your
subscribers to opt out. Thus you can build a
community of subscribers with whom you can
interact and send special offers on your products.
6
Customer Service In spite of the advancement in
technology you still cannot replace the element
of a human touch. Having an online shop is not
just about getting orders, counting money and
asking the shipping guys to handle the rest. You
must have customer support executives who are
real and not virtual beings they must be
handling customer calls. Customers may encounter
a lot of problems.
It could be that your website accepted the
payment two times, or probably they ordered two
times, or perhaps the product with another color
or size got delivered. There are many concerns
which a customer support person must resolve.
This cannot be done by a robot or any virtual
telephone assistant. When customer concerns are
taken care of, they dont mind giving you a
positive review, whether it be online or by word
of mouth. This generates trust.
7
Easy Payment Make your payment method easy. You
could opt for an ecommerce solution
like Shopify or integrate your site
with Paypal. A successful shopping cart
website cannot be build overnight. It can
definitely evolve into a success over a period of
time, by following the right steps. Do you have
any favourite tip for promoting an ecommerce
website? Do let us know in the comments below.
8
Our Recent Shopping Cart Websites
9
Contact Us
Registered Offices WebCanny Australia Pty
Ltd Level 1 208 Greenhill Road EASTWOOD SA
5063 Phone [phone] Fax [phone] ABN
84 137 570 159 E-mail info_at_webcanny.com.au
10
(No Transcript)