Power Point Presentation on Business Strategy

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BUSINESS STRATEGY
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• Flow of the presentation
• Overvieww
• History
• Mission ,vision
• Goals and objectives
• Factors affecting strategic plans
• SWOT
• PESTEL analysis
• Porters five forces model
• significance of stakeholder
• strategic planning
• Conclusion
• references

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OVERVIEW

• Sony corporation is a public company.
• The name Sony is given to the organization is
  the combined with two names Sonus means Sound
  and Sonic and Sonny means Little Son.
• Corporation was founded in 1946 by two person
  named Masaru Ibuka and Akio Morita
• Its Headquarter is in Japan.
• Sony corporation in playing in the industry of
  Consumer Electronics Entertainment.
• The company is serving worldwide .
• Leading Manufacturer of Audio, Video,
  Communication and information technology
  products.

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HISTORY

• 1946 - Establishment of Tokyo Telecommunication
  Engineering
• 1950 - introduced first Japanese tape recorder
• 1955 - First transistor radios
• 1957 - First pocket-sized radio
• 1960 - American Branch Sonam (Sony
  Corporation of America)
• 1979 - Came up with Walkman personal stereo
  with a quality sound

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• 1994 -Sony Play station.
• 1997 - JV with Philips to make Super Audio CD
• 1998 - Launched Wega flat-screen TV in
  television sector
• 1999 - JV with Philips, Sun Microsystems to
  develop and networked entertainment products
• 1999 - Walkman with MP3 capabilities

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• 1999 - Formed PlayStation.com
  games/software online
• 2000 - Introduced Sony Broadband
  Entertainment
• 2001 - JV Sakura Bank and JP Morgan Chase for
  online bank.
• 2009 - The Sonys market went to boom
  increased
• Till now its a leading company in this sector

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Mission ,vision and objectives
Mission
To be advanced in the field of technology and
provide quality of products and to provide a
long life experience to the customer .
vision
Exploring opportunities for new business and
invites the new innovation in their product and
to work on both the objectives profit and
sustainable growth.
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• GOALS AND OBJECTIVES
• Control over the cost
• Satisfy the customer by fulfill the needs
• Increase speed through deliver
• Unique services to the customer
• Good quality Products
• Quickly commercialize the technology
• To promote the technology in the products
• Create awareness of technology product in
  consumer mind
• Promote the education of science in the
  wide-ranging.

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Factors affecting strategic plans

• Market Risk
• Innovative technologies
• Globalization
• Outsourced functions
• Political instability
• Product safety legislation
• Supply chain weaknesses

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SWOT ANALYSIS
Strengths Technical Innovation Quality of product Worldwide services Brand reorganization Affordable pricing of product Product differentiation Weaknesses Maintaining multiple function International expansion Product pricing is difficult Multi product handling Poor corporate governance
Opportunities Market penetration New business expansion Proper implementation of strategies Increasing product Demand in market place Untapped market Threats Untrained staff Location problems New entrance in market Multiproduction can create problems Economic downturn
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PESTEL ANALYSIS OF SONY CORPORATION

• Political
• Political stability of different countries
• Company is effected by the government policies
• Sony has favourable policies to invest in every
  country
• Political support with the Sony corporation

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• Economical environment
• Fluctuation in exchange rates
• interest rates changes many times
• Economic downturn affects the business

• Social
• product preference of the customer changes
• Life style changes
• Brand reorganization in public

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• Environmental
• Availability of resources
• Environment condition of the different countries
• Use of environment friendly products
• Reduce the harm to environment while production

• Technical
• Upgrade with technology
• Quality products
• Availability of raw material

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PORTERS FIVE FORCES ANALYSIS
Threats of competitors Sony has to face lot of
competition with the other players in the
electronic industry, So their is a high threats
if competition for Sony Corporation. The major
competitor for Sony are Apple, Samsung, Canon,
Microsoft and LGE . Threats of New entrance The
threats of New entrance is very low as Sony
operates in electronic industry where to enter is
a bid task for a new organization as it requires
huge capital. Threats of Substitute
Products Any other competitor cannot copy the
Quality that Sony provides. So the threats of
Substitute product is very low.
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Supplier power   It is relatively low as
Sony produce the product in many countries so it
has many option to of which gives favourable
deals to. Power of buyers The power of buyers
is high in the industry because the buyer has the
nature to switch to thr other competitor on the
basis on price.
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SIGNIFICANCE OF STAKEHOLDER Stakeholder are
the key persons of the Sony Corporation. Sony
stakeholder are it's consumer, customers,
supplier, shareholder and government. All the
terms have it's own important and significance.
Government help in providing the business
environment by setting the rules and regulation,
supplier helps in supply the products to the
customers. All the members helps Sony
corporation to run perfectly .
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STRATEGY PLANNING The continuous and systematic
process of making decisions about future refers
to the strategy. Sony also make strategy planning
to develop the necessary procedure to achieve
that future. Sony has a team to plan and
implement the strategies in order to attain the
organizational goal .
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CONCLUSION
The Sony market share is increasing while
there are many competitors in the market but the
innovation and the technology initiation of
Sony's is that much effective so no other
competition can make like its product Quality.
The company is operating in market with the
sustainable working conditions, Effective Pricing
Strategy but they is also a Highly Rivalry among
the competitors in this industry. So a proper
Environmental awareness is required for
implementation of the strategies .With its
strategies the Sony Corporation could be go
further in the market.
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REFERENCES
Fernando, C. A., 2011. Business Strategy. Pearson
Education India. Städtler, R., 2011, Strategy
Coursework - Sony Corporation. GRIN Verlag.
Pham-Gia, K., 2009, Marketing Strategy of Sony
for Portable Audio Device Business. GRIN
Verlag. Nathan, J., 2001, Sony. Houghton
Mifflin Harcourt.
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