12 steps to a Successful Content Marketing Strategy

1
Content Marketing Strategy
Content
Social
SEO
2
What is Content Marketing?

• Content marketing is a strategic marketing
  approach focused on creating and distributing
  valuable, relevant, and consistent content to
  attract and retain a clearly defined audience
  and, ultimately, to drive profitable customer
  action.
• In other words attracting and transforming
  prospects into customers by creating and sharing
  valuable free content. The purpose of content
  marketing is to help the company to create
  sustainable brand loyalty and provide valuable
  information to consumers, as well as create
  willingness to purchase products from the company
  in the future. This relatively new form of
  marketing usually does not involve direct sales.
  Instead, it builds trust and rapport with the
  audience.

3
Steps of Content Marketing Strategy

• Start with goals
• Audit existing content
• Develop your baselines
• Target customers
• The sales funnel
• Understand your purpose
• Develop an editorial calendar
• Develop content
• Promote your content
• Measure Optimize
• Rinse repeat

4
1. Select Your Goal

• As with anything else you do related to
  marketing, you need to start with goals
  preferably SMART goals that track to your overall
  market performance. For a B2B company that might
  involve developing leads, for a B2C company goals
  might include sales.

2. Audit Existing Content
In the content audit check cornerstone of content
, which governs content marketing. The aim is to
perform a qualitative analysis of all the content
on a website or in some cases, a network of sites
and/or social media presences any content for
which your organization is responsible.
5
3. Develop Your Baselines

• Record the current size and engagement in your
  community. This gives you something to compare
  with when gauging the success of your content
  marketing. This challenges you to meet their
  performance standards. As part of goal setting,
  develop concrete metrics based on your benchmark
  competitors.

4. Target Customers
The modern usage of target marketing is via
personas. Personas are richer than old
segmentation variables that tended to be
demographic or geographic. Personas look more
like individuals representing different types of
consumers and include psychographics and usage
occasions.
6
5. Sales Funnel

• In sales Funnel analysis involves using a series
  of events that lead towards a defined goal, like
  from user engagement in a mobile app to a sale in
  an e-Commerce platform or advertisement to
  purchase in online advertising.

6. Understand Your Purpose
This is more nuanced that goal setting, which is
an overarching activity related to your content
marketing. Instead, a purpose is the purpose of a
particular piece of content. Maybe the purpose is
to create awareness, in which case, youll likely
focus on creating content that performs well in
search to bring more prospects to your sites.
7
7. Develop an Editorial Calendar

• You calendar contains information to make your
  content sizzle. Here are things to include in
  your calendar like Headline or several headlines
  if you plan to do A/B testing on them, Planned
  network for publishing, Editor, Writer, Due date
  to editing, Due date for publish, Possible links,
  Keyword or keyword phrase.

8. Develop Content
Actually writing the content should be fairly
fast and easy if youve done a good job on your
editorial calendar. Forget everything you learned
about writing in college thats the advice from
Hub spot. Use short paragraphs and vary sentence
length. Use vernacular and grammar doesnt have
to be perfect. Write more like we talk.
8
9. Promote Your Content

• You need to promote content to get it read. My
  traffic more than doubled when I started using my
  own version of this publication schedule from
  Buffer. Promote your content in social Media.

10. Measure
Use metrics plan from above or set up a dashboard
using metrics from Google Analytics, Facebook,
Twitter, etc. Monitor performance across the
platforms, especially as they apply to your
goals. Track trends over time as well as
individual point metrics.
9
11. Optimize

• You cant predict what will work for each
  individual client. You can, however, measure and
  adjust what Im doing to ensure each clients
  content marketing is optimized for their
  particular personas.

12. Rinse and repeat
These simple words doubled the amount of shampoo
companys sold, but, its good advance for any
digital marketer trying to create the optimal
content marketing plan. In the content
marketing world, there is a lot of talk about
SEO, so we above discuss some content marketing
strategies. It consists of all marketing
activities that focus on creating and sharing
information. It should be part of every SEO
strategy. We are one of the best SEO Services
Company in India. Feel free to contact us on -
9574416059
10
Contact Us
SXOPE CONSOLIDATE

• Office Number 706, Rivera Wave, Kalawad Road,
  Rajkot, Gujarat 360005
• 9574416059
• sales_at_sxope.in

11
Thank You!