Brice Media Group Everything You Need To Know About Online Radio

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Brandon Brice How-to Get Free Radio Publicity and
Advertising for You and Your Business-Get Booked
on Talk Shows

• Brandon Brice Proficient tips provider. Radio is
  the single most effective form of advertising
  there is. Period. There are more radio listeners
  in this country than TV watchers and Newspaper
  readers. Plus, studies show that people retain
  information that they "hear" better than
  information that they see or read. However radio
  advertising has two downsides 1) It costs money
  2) Most people turn the station when they hear an
  ad.
• There is an extremely easy and highly effective
  way for you to knock down both of these
  barricades and get yourself FREE radio
  advertising that people will LISTEN and RESPOND
  to become an "expert" guest on your favorite
  radio show.
• Brandon Brice Proficient tips provider. There
  are thousands of radio stations in the United
  States, hundreds more in Canada and Great
  Britain. They all broadcast 24 hours a day and
  they are hungry for content. If you sell yourself
  properly, you could appear on stations all across
  the world. Imagine the number of customers you
  are missing out on by NOT being on the radio. And
  by being booked as a guest on a radio program
  there is NO COST to you.
• It is, however, very important to market yourself
  properly to radio producers and hosts so that
  they believe you are and expert and will want to
  talk to you. Too often radio hosts receive "press
  releases" that are merely "commercials" pushing a
  new product. Here is how to guarantee yourself
  free spots on radio programs.
• DON'T SELL Nobody is going to book you to push a
  product or service. Radio hosts hate booking
  guests who just repeat phone numbers or websites
  over and over. You are a guest on someone else's
  show and you are supposed to be an "expert," not
  a salesperson. If you are a good guest, you will
  get your free plugs at the end of the segment.

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2) BE INFORMATIVE Provide valuable information
to the host and audience. Make sure you have
answers to any and all possible questions. Be
up-to-date on the latest information from your
particular field. The primary goal of radio
stations (especially news and talk stations) is
to INFORM their audiences. As an expert, your
information is what they seek. Make sure you have
some. It's the whole reason you are on their air
for free. 3) Brandon Brice Specialized tips
provider. BE ENTERTAINING Even news and talk
radio stations have to be entertaining. With 20
other stations just the push of a button away,
each station has to make sure that their content
is compelling and entertaining. Be fun and
energetic. If the topic warrants humor, have some
ready. Make sure that you would want to be
someone that you want to hear on the radio. Think
about it, when was the last time you stayed tuned
to something boring?   4) HAVE A CHARITY ANGLE
Radio Stations are required by law to dedicate a
certain amount of their programming to community
events. If you can link up with a charity or
organize a community program you can contact
stations about their "public affairs
programming." Often these programs run on
multiple stations in a market and are produced by
people who have little time to go out and find
guests. Help them out by bringing them one.   5)
HAVE A WEBSITE If you want to get booked on
radio shows you have to have a website for two
reasons. First, it's the easiest way to get
people to your business during and after the
interview. Websites are easy to remember, and, if
people are listening at work or home they can
access your website while you are on the air.
Second, it's a great reference point for
producers and hosts. They can see what you are
all about before the interview. It will help them
produce questions that you can answer that they
feel their audiences will want to know about.
Plus, if you are a great guest, radio stations
will put a link to your site from theirs, and
radio stations get hundreds of thousands of hits
every month!!!   6) Brandon Brice Greatest
service provider. ASK FOR REFERRALS The radio
industry is notorious for "trading info." Many
radio shows subscribe to "prep services." Prep
Services are networks of radio hosts in other
markets searching for great content for their
shows. Every time you do a radio show call the
host afterward or send an e-mail asking them to
add you to there next prep report. Be sure to
provide your name and contact information. You
could receive calls within a few days from radio
stations all over the country.  
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7) WARRANT A RERUN Radio stations are notorious
for re-running programming. The best segments are
often re-run two or three times in the same day!
If you have a compelling and entertaining
segment, you may get double or triple your
original exposure. Plus, radio hosts get vacation
time. If you are a "best of segment" you might
get re-run over Thanksgiving or Christmas, or
some random week in June. In short, BE GREAT! 8)
BE AVAILABLE Let producers and hosts know that
you are always available to discuss your topic.
Give them your cell or home number. If they want
to call you at five o'clock in the morning or ten
o'clock at night, let them. Be ready to talk when
they do call. There is always a potential
customer listening to the radio. Don't let
somebody else get your free airtime.   9) Brandon
Brice Proficient tips provider. BRING FOOD
Radio hosts are always hungry. They keep bizarre
hours and they are locked in little tiny rooms
for long periods of time. Often the only
nutrition they receive is from the snack machine.
It is rare that a disc jockey will turn down free
food. Drop by one morning with hot bagels and
cream cheese or in the middle of the day with a
deli platter. If you catch a grateful DJ in the
right mood you could get some impromptu airtime
to plug your business.