How WordPress Website Is Effective For Small Businesses?

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WordPress Website

• Effective SEO Ways For Small Business

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Why WordPress?

• Hope you know that WordPress is the most popular
  content management platform.
• However, we are sure there must be certain
  questions in your mind. For eg.
• Why people recommend it?
• Does it has any limitation?
• Is it good enough to be final choice?

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3
Reasons To Choose ?

• Free Open Source
• According to Google 99 SEO friendly
• Easy to use
• Easy to customize
• Large community helps in troubleshooting
• Secure platform
• Supports Multimedia
• Easily integrated with any app/service

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4
Which Type Of Site Made?

• Ecommerce website
• Blogging site
• Video website
• Membership site
• Service/Appointment booking website
• Directory website
• Classified website
• Question-Answer Forum site

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5
Effective SEO Ways

• WordPress Theme
• Meta Tags
• Post/Page Cache
• Social Sharing
• Contents Quality
• Robots.txt File
• Set Post Excerpts
• Set Custom URLs

• Page/Post Redirection
• Image Alt Tags
• Analytics
• Business Pages On Social Media Sites

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6
WordPress Theme

• Selecting your business niche related theme is
  quite a difficult task.
• Despite of having so many free themes, there are
  certain limitations.
• In case, if you want to use all the
  functionalities, then you have to buy pro
  version.
• So, its better to hire WordPress development
  company create theme as per your requirement.

WordPress development company India
7
Meta Tags

• WordPress has lot of free plugins to set meta
  data.
• You can set custom Title and Description for each
  page and post
• Use plugins like
• All in one SEO pack
• WordPress SEO by Yoast

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8
Post/Page Cache

• It improves user experience
• Enhances the websites performance
• Reduce downloading time via CDN integration
• Compatible with shared hosting dedicated
  servers
• AMP SSL support

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9
Social Sharing

• Add social media sharing plugins like Add This
• Increase engagement on most popular social
  networks with native social buttons.
• You can choose from 200 share buttons or
  personalize them for individual visitors

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10
Contents Quality

• Most of the sites offer content related to the
  product or service
• Try to prepare and present user centric quality
  content.
• User engagement is necessary to build trust on
  brand name through testimonials, comments, etc.

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11
Robots.txt File

• WordPress developers must create robots.txt file
  in such manner that crawler does not enter in
  your websites folders like
• Cgi-bin
• Wp-admin
• Wp-content
• Category
• So there is no chance of duplicate pages.

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12
Set Post Excerpts

• WordPress developers can configure blogs landing
  page category wise
• These pages show only post excerpts

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Set Post Excerpts
Category
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14
Set Custom URLs

• By default, whenever you create new page or post,
  WordPress set number for that page or post.
• You can change that from Permalink Settings.
• You can set post title in URL

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Set Custom URLs
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Post/Page Redirection

• 404 error monitoring - captures a log of 404
  errors and allows you to easily map these to 301
  redirects.
• Automatically add a 301 redirection when a posts
  URL changes
• Apache .htaccess is not required works entirely
  inside WordPress

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17
Post/Page Redirection
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Image ATL Tags

• Each page or post must have at least one image
  related to content.
• Give ALT tag to that image. It will provide a
  clear text alternative of the image for screen
  reader users

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19
Analytics

• Add Google analytics code on each page of website
  to track the user flow.
• Verify that Analytics code with Google webmaster

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20
Business Pages On Social Media

• To get exposure, you must create profile or page
  on well-known social media sites like Twitter,
  Facebook, LinkedIn, Google. For eg

Twitter - https//twitter.com/etatvasoft Google
plus - https//plus.google.com/1054012265320413035
12 LinkedIn - https//www.linkedin.com/in/etatvaso
ft
WordPress development company India
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Contact us

• If you have any website based on WordPress
  platform and having problem url redirection or
  analytic code, then contact our WordPress
  developers at eTatvaSoft
• info_at_etatvasoft.com
• We will solve your queries on immediate basis.

WordPress development company India