US Chewy Candy Market Outlook to 2021: Ken Research

1
US Chewy Candy Market Outlook to 2021 Ken
Research
2
The report titled US Chewy Candy Market Outlook
to 2021 Increasing Demand for On-The-Go
Snacking and New Flavor Launches to Drive Market
Growth provides a comprehensive analysis of
chewy candies in the US. The report focuses on US
chewy candy market introduction, US chewy candy
market size (by revenue), market segments (by
type of candies, by distribution channels and by
flavors), value chain process for chewy candy
industry, trends and developments in the market,
key issues and challenges in the market, industry
norms and regulations for chewy candy, trade
scenarios in US, consumer profile for US chewy
candy market, product portfolio of major players
in the US chewy candy market, future outlook
3
of the US chewy candy market and covering
competitive landscape of major companies
including Wrigley, Mondelez International,
Ferrara Candy Company, The Hershey Company and
Perfetti Van Melle. The report concludes with
market projection for future and analyst
recommendations highlighting the major
opportunities and cautions. US Chewy Candy
Market Chewy candies have become a staple in the
US households and are considered as one of the
vital gifts on holidays such as Halloween,
Thanksgiving, Easter and Christmas. The chewy
candy market in the US is in maturity stage with
companies majorly competing on the basis of
price, brand association, distribution channel,
flavors, shapes, size and packaging. US market
witnessed increasing interest of convenience
store in this industry and they have been
stocking more chewy products and bite-size brand
extensions. Millennials desire for more chewy
candy varieties has also favored market growth of
US
4
chewy candy market. US Chewy Candy market
witnessed positive growth rate during 2011-2016,
increasing from USD billion during 2011 to USD
billion during 2016 ending December at a CAGR
of during this period. US Chewy Candy Market
Segmentation By Type of Candies Gummy chewy
candies dominated the US chewy candy market in
terms of revenue accounting for (USD
billion) of the overall market share during 2016.
Gummy sticks followed the gummies segment in
terms of revenue in the US chewy candy market
during 2016 accounting for of the overall
market share. By Flavors Sweet chewy candies
dominated the market share of the US chewy candy
market accounting for (USD billion) of the
overall market revenue during 2016. In terms of
revenue, sour sweet chewy candies follow sweet
chewy candies in the US chewy
5
candy market accounting for of the overall
market share during 2016. Rising cases of
diabetes, obesity and tooth decay led to the
introduction of sugar free or sour chewy candies
in the US by various companies in the market.
This segment accounted for of the overall
chewy candy revenues during 2016. By
Distribution Channel In terms of value, the
sales of chewy candy at convenience store
increased from USD million during 2012 to USD
million during 2016 at a CAGR of during
2012-2016. The major growth driver for increasing
revenue was presence of chewy candies on shelves
which attracted customers to buy chewy candies in
bulk. Chewy candies are an intentional purchase
rather than impulsive purchase as these have
their personal shelf space, unlike other
confectionary items which are placed near the
cash counters and are mostly impulsive sales.
6
Competitive Landscape of Major Players in US
Chewy Candy Market The chewy candy market in the
US is fragmented with wide presence of over 30
manufacturers in the domestic industry. The most
prominent among all the companies is Wrigley
which is the market leader with market share
during 2016. Wrigley has three major chewy candy
brands including Starbust, Skittles and Life
Saver Gummies. Skittles dominated the US chewy
candy market in terms of both convenience store
sales value and volume during 2016. In terms of
revenue, Starburst followed Skittles in the US
chewy candy market during 2016. This product has
a variety of fruit flavors and a chewy texture
with a juicy centre. The Ferrara Candy Company
followed Wrigley in terms of revenue earned from
chewy candy and the companys revenue accounted
for (USD million) of the overall market
share during 2016. In terms of revenue, Mondelez
International follows Ferrara Candy accounting
for of the overall chewy candy market share
during 2016.
7

• During 2016, The Hershey Company followed
  Mondelez International in terms of revenue from
  chewy candy in the US. The company sells chewy
  candy in various flavors under various brands
  including Jolly Rancher, Twizzlers and Reese.
  Private Label followed Starburst in terms of
  convenience store sales value and sales volume
  during 2016. Air Heads followed Skittles and
  ranked second in terms of convenience store sales
  volume in the US chewy candy market during 2016.
• Future Outlook to US Chewy Candy Market
• Chewy candy is the largest non-chocolate industry
  segment and with continuous product innovation
  and introduction of new flavors in the market,
  the US chewy candy market will grow at a positive
  growth rate in the forecasted period 2016-2021.
  It has been anticipated that the market will grow
  positively on the back of strong economic
  conditions in the country coupled with growth in
  personal disposable income of the citizens which
  will enable them to spend more on sweet treats.
  It

8
is expected that millennial population in the US
will account for million during 2021 which will
continue to dominate the consumption of chewy
candies in upcoming years. In terms of revenue,
the US chew candy market is expected to augment
positively rising from USD billion during 2016
to USD billion during 2021 at a CAGR of
during 2016-2021. Key Factors Considered in the
Report US Chewy Candy Market Overview and
Genesis Value Chain Analysis of US Chewy Candy
Market US Chewy Candy Market Size, 2011 2016 US
Chewy Candy Market Segmentation by flavor, by
type of candies and by distribution
channels Trade Scenario for US Chewy Candy Market
U.S. Candy Market Trends Chewy Candy Future US
9
Gummy Market Sales US Candy Production in the
US Trends and Development in US Chewy Candy
Market Soft and Chewy Candy US Market American
Chewy Candy Market United States Chew Candy
Market Skittles Sales Figure Gummy Candy Market
Revenue US Wrigley Market Share Chew Candy Issues
and challenges in US Chewy Candy market Starbust
Sales Chewy Candy Revenue Chew Candy
Industry Market Share and Competitive Profile of
Major Players in US Chewy Candy Market US Chewy
Candy Market Future Outlook and
Projections Popular Chewy Candy Brand in the US
10
American Best Seller Chewy Candy Starbust Annual
Sales Chewy Candy Chewy Candy Market Players in
the US Chewy Candy Sales in the Convenience
Stores US For further reading click on the link
below https//www.kenresearch.com/food-beverage-a
nd-tobacco/general-food/us-chewy-candy-market/1363
20-11.html Related Reports by Ken
Research https//www.kenresearch.com/food-beverage
-and-tobacco/general-food/us-chewing-gum-chewy-can
dy-market-research-report/609-11.html
11
Contact Ken Research Ankur Gupta, Head
Marketing Communications query_at_kenresearch.com
91-124-4230204