Document sharing-seo-services

1
Perfect SEO Guide For Beginners
2
What is SEO..??

• SEO means Search Engine Optimization
• Making search engine friendly website is a work
  of SEO
• In SEO we can improve page ranking of our
  website
• Search engines Google , Bing ,Yahoo

3
Industries In SEO

• White Hat SEO Techniques that search engines
  recommend as part of a good design. It conforms
  to the search engine's guidelines.
• Black Hat SEO Techniques that are restricted
  by search engines. That recommends to avoid.

4
Types Of Search Engine Factors

• On Page Optimization On Page is Optimizing
  your web page in order to rank higher and
  earn relevant traffic in search engine. On-page
  refers to the content and HTML source code of a
  page that can be optimized.
• Off Page Optimization Off page SEO are the
  techniques that can be used to improve the
  position of your website on the search engine
  result pages. It refers to the links.

5
On Page Factors

• 301 Redirections
• 404 Error Page
• W3c Validations
• Page Load Time
• Sitemap (XML/HTML)

• Image Optimization
• Robots.Txt
• Content Optimization
• URL Structures
• Heading Tags

6
Robots.txt File Format

• User-agent
• Allow /
• Disallow File name that you dont want to crawl
  by crawlers
• Sitemap http//Example.com/sitemap.xml
• 301 Redirection Code
• Also known as canonical tags.
• Format of canonical tag
• ltlink relcanonical hrefhttp//www.example
  .com/blog/gt
• Add it in to header part of our website.

7
Sitemap Factors

• Format of XML sitemap
• lturlgt ltlocgthttp//www.example.com/lt/loc
  gt ltlastmodgt2017-06-04lt/lastmodgt
  ltchangefreqgtweeklylt/changefreqgt
  ltprioritygt1.0lt/prioritygtlt/urlgt
• You can also download this sitemap by using
  sitemap generator.

8
Off Page Methods

• Directory Submission
• Social Bookmarking
• Article Submission
• RSS Feed
• Competitor Analysis

• Profile Creation(Web 2.0)
• Business Listing
• Classified Ads Submission
• Blog Creation
• Image Submission

9
Directory Submission

• Select Category

• Submit Link

10
RSS Feed Submission

• Put Link here

• Generate link

11
Generated Rss Feed
12
Tools Which Are Useful For SEO

• Web Master Tools
• Google Analytics
• SEO Quake
• Rank Checker

• Majestic SEO
• Ahref
• Keyword Planner
• Rank Signals

13
Web Master Tools

• Web master tools monitors our sites link profile.
• Sends e-mail notifications of our site issues and
  penalties.
• Identifies the broken pages of our site.
• Identifies search queries that led users to our
  site.
• In the web master tools we can see where our
  internal and external links come from, as well as
  the pages they are linking to.
• Here we can see the sitemaps of our website and
  the number of URLs in them.

14
Google Analytics

• Indicates that How our visitors found your
  website.
• Shows where our users are coming from.
• Shows which web browser is used by our visitors.
• Indicates that what keywords were used by our
  visitors in the search engines to get our
  website.
• It includes Some awesome graphs of how our
  natural campaigns are going.

15
Contact

• Crystal Web Techs
• Email info_at_crystalwebtechs.com
• Phone [phone]
• Website http//www.crystalwebtechs.com/

16
Thank You..!!