HOW AUGMENTED REALITY AND VIRTUAL REALITY HELP IN BRANDING

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HOW AUGMENTED REALITY AND
VIRTUAL REALITY HELP IN
BdoRodAleNblDueINinGnovations private limited
September 2017
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Augmented and virtual reality wont just be for
creating engagement opportunities for audiences,
but will also be an integral part of the design
process. In other words, VR and AR can be just
as useful behind the curtain as in front of it.
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Fashion apparels and beauty products
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They has been using augmented reality to help
shoppers for a few years now. But with the
explosion in popularity of Pokemon Go, the
digital marketers are taking notice of the
applications AR and VR present. Both virtual and
augmented reality was first used for gaming, but
now companies are seeing an untapped potential
to reach audiences who use these platforms.
Marketers have to go where their audiences are
and augmented reality gives them opportunities
to interact with their audiences in brand new
ways.
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Few sectors who have realized the potential of
AR/VR are education, health care, marketing,
journalism, travel, real estate, automotive and
retail. Earlier this year Google debuted what it
accurately called Google Cardboard, a gimmicky
cardboard design along with an app that would
turn a smartphone into an Oculus Rift-style
virtual reality mechanism.
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However, its not easy to build such complex
technology without any hassles. People still
consider it as something reverential and
something which only techies use not the common
man. Every sector goes through its crests and
troughs and so did AR/VR. But at doodleblue we
were doing intense research and development in
an attempt to come up with something more
consumer friendly and appealing. Our tech team
came up with something interesting.
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CaseStudy
Last year, a famous luxury brand in the jewelry
industry which was based out of Hong Kong came up
to us for a branding solution with regard to the
customer engagement.
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CHALLENGES

• Wanted to change how people purchased jewelry, as
  they did not want to restrict themselves to
• traditional methods of selling and buying and
  wanted to give customers a hassle free
  experience.
• Consumers had a problem when it came to buying
  jewelry online as they could not try it on.
• They wanted a high end technologically advanced
  marketing strategy for a satisfying customer
  experience.

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INNOVATIVE SOLUTIONS

• After months of brainstorming and hard work,
  doodleblue came up with a consumer friendly at
  the same time technological sound solution.
• doodleblue came up a with a model where while
  trying a piece of jewelry, customers can have a
  180 degree view of them.
• They can swipe their virtual face to look at
  themselves, from various angles to see if the
  selected
• jewelry suits them or not and whether they should
  make a purchase.
• To address the customers problem of not being
  able to see how a product looks on them while
  shopping online we introduced the virtual 3D
  jewelry Try-on app. The app uses facial
  recognition and 3D imaging.

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The imp extremely satisf 1. 5 million revenue
ju
2. 10 increase in brand valu has taken the
branding experie
nd recognition So AR and VR has created
a wave of innovation and creativi a few sectors
but has a huge scope.
ted to only
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