Netherlands Packaging Products Market Research Report, Packaging Market Research Report

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Packaging Industry to Enhance Customer
Satisfaction in Netherlands Ken Research

• Ken Research

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In some past years, small packs had benefited
number of differing trends in the packaging
market of Netherlands and will be further showing
a positive sign in future as well. Companies like
Coca-Cola became popular and boosted consumers
confidence which increased purchases of small
packed sized soft drinks. The launch of 250 ml
metal beverage cans also gained popularity.
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Recently also, small packs and single serve packs
for dog and cat foods are becoming convenient and
have benefited the new trend of switching towards
smaller households. In comparison to mass brands,
premium or craft spirits are being packed in
small bottles, because of ongoing trend of
premiumisation.
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Pouches have managed to offer lightweight and low
cost packaging which has showcased a wonderful
performance in many regions. Many consumers are
attracted by the use of zip/press closures and
plastic screw closures which are resealable
closures. There is continuous improvement in
quality of printing technology. For example in
2015, Oerlemans had offered their product with
recyclable laminated Luxopack pouches with
zip/press closures that proved to be eco friendly
as well as were preferred by many consumers in
the market due to their convenience.
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According to the report, Packaging Industry in
the Netherlands, a wider range of innovation in
premium packaging has been noticed in the
Netherlands market. To ensure higher product
quality and attractive appearance, the players
have prolonged to increasingly seek premium
packaging. Particularly, O-Is black glass beer
bottles have observed a strong uptake by craft
brewers because it protects against UV rays as
well as offers a striking on-shelf look. To
ensure optimum fragrance and flavour, Unilevers
Lipton Fresh packs has also been noticed offering
sealed teabags individually.
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Dutch consumers have remained focused on value,
while there is a strong growth seen in small
packaged sized products. And they generally
prefer multipacks than single pack, as multipacks
are more reasonable. Planned purchases are made
by older consumer especially. Areas such as
bottled water and carbonates are products where
multipacks are seeking popularity and sales at an
increasing rate.
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In the coming future, it is expected that there
will be polarization within packaging in terms of
cost as well as size. Also, it is expected that
for mass brands the cost pressure will be high in
many fast growing products. It will also lead to
encouragement of flexible packaging with low
cost. Players will as a result concentrate on
better quality packaging which protects the goods
and will ensure distinctive packaging that
influences the consumer preferences to consume
premium packaging products.
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In future years, demand for small size and bulk
size packaging will increase in many areas
because the players will cater to the needs of
consumers very well with wider range of sizes. As
small packs are much more convenient to use and
are manufactured at low unit prices to attract
consumers, they will majorly account for the
overall growth of the market. Anyhow, multipacks
are also foreseen to become much more successful
in the coming years with changing preferences and
favorable economic circumstances. Cumulatively,
the market will get better through the passage of
time with more in depth comprehension of the
consumer demands.
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To know more about the research
report https//www.kenresearch.com/automotive-tra
nsportation-and-warehousing/logistics-and-shipping
/packaging-industry-netherlands/99634-100.html   R
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Marketing CommunicationsAnkur_at_kenresearch.com
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