Know What is OBD, Voice Broadcasting, Robocall & Voice SMS in Telecom?

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Who, What, Where, When, Why How of OBD
services...

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IntroDuction

• OBD services goes by various names across
  countries and industries and common terminologies
  used for it include Voice Broadcasting, Voice
  SMS, Robocalls, etc. OBD is a voice based mass
  communication technology that has the capability
  of broadcasting pre-recorded audio messages in an
  automated manner using normal telephony based
  voice calls. OBD is an automated dialing system
  that generates simultaneous voice calls to a list
  of pre-identified phone numbers. Through this
  application automated voice calls can be sent
  with a prerecorded audio message in different
  languages. Outbound message campaigns are created
  on an user friendly web interface panel, details
  of the calls generated, received by the receiver
  along with duration, date time stamp are made
  available in real time.
• Voice call are easy to remember and difficult to
  ignore and have higher impact than any other
  communication medium. Interactive voice calls
  through use of DTMF functionality help in
  engaging with the call receiver.
• OBD is an essential communication tool for any
  organization which wants to engage with a large
  population, grow business, and generate more
  revenues.

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Where all OBD can be used
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1. Product promotions promotional campaigns
2. Lead generation through telemarketing
3. Political campaigns
4. Surveys feedbacks
5. Voice OTP delivery, alerts notifications
6. Public service emergency announcements
7. Appointment reminder confirmation
8. Delivery confirmation
9. Create brand presence

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• OBD services can be customised to simulate an
  actual personal phone call leveraging the
  advancement in technologies e.g. computerised
  autodialers, TTS-text-to-speech,
  ASR-speech-to-text, cloud based call centre etc.
  Using these technologies, these services can be
  scaled-up to a very large target base which may
  be many times than that could have been possible
  with the person based calling approach.
• Concatenation of pre-recorded voice with variable
  text-to-speech can offer a personalized or
  customized service and speech-to-text, DTMF based
  phone keys etc. makes these calls much more
  interactive.

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The basic features of OBD are namely
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• Send out pre-recorded customised voice calls in
  different languages
• Consistent and professional approach to mass
  campaigns
• Configure OBD calls along with SMS services based
  on customer response
• DTMF based IVR inputs, latch on services which
  help connect to call center agents
• Lead qualification, surveys, feedback collection
  many more
• Real time analytics

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The key advantages of OBD services are
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• Cost-effective
• Scalability uniformity of communication
• Easy to use
• High response rate
• Productivity enhancement
• Improve sales ROI
• These calls as is the case with the SMS services
  are governed by the various telemarketing laws in
  place for voice and SMS communication, In India,
  these are governed by the TRAI policy, for more
  details visit www.nccptrai.gov.in/.

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