8 Crucial Elements of a Successful Real Estate Landing Page.

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8 Crucial Elements of a Successful Real Estate
Landing Page
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What exactly is a Landing Page?
Simply put, a Landing page is a standalone
webpage that has a specific intention to offer a
product or service and to collect the needed
information from the interested party so that you
the Agent get their information and they get
whatever was offered. Often, a unique domain name
is purchased just for that one page and that URL
can be placed in your email signature as well as
being an easy-to-remember website address to tell
others about verbally.
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1) BRANDED VS. NON-BRANDED (STEALTH)-
A Branded site means that your name, logo and
image are right there on the page just like on
the rest of your website. This is much faster to
create than a non-branded site. A non-branded or
Stealth website means that your name, image and
logo may not be on the page at all. Or it can be
Your choice.
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2) HEADLINE
The Headline is the big big line of bold text
centered at the top of the web page. It should be
very well written with keywords in it so that the
search engines will note the Headline tag on it
and give importance to those words. So you need
to know what you want the Headline for each of
your Landing pages to be.
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3) URL
The URL (website address) can be almost identical
to Headline (same words). You can goose the URL
by adding the words to add helpful geographic
SEO. An example would be if the Headline was How
much do homes in your neighborhood cost? so
your URL with geographic words in it might be
/how-much-do-homes-in-your-flagstaff-az-neighborho
od-cost/ Note how we added in flagstaff-az
into the URL to make it more findable for anyone
searching in the Flagstaff AZ area.
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4) CONTENT TEXT
What is the specific text you want to be on the
Landing Page? Think of this as an informational
flyer you are handing out. Write out all the text
in a Word document so that you can BOLD and
ITALICIZE the text where you want it, then email
this document to your webmaster.
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5) CONTENT PHOTO(S)
Photos must have authorization to use. Many
Agents think every image on the Internet is
free to use and then they pull copyrighted
photos from the web. We know of many true stories
of clients who have done this and received a bill
for over 2,000 for unauthorized use from the
photographer or photo services attorney. Dont
let this happen to you
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6) VIDEO
Video is the 1 most powerful tool you can use on
your website. Especially if you have uploaded it
to YouTube and have entered the transcription of
the text into the YouTube Video Description area.
(As well as a link to the page.) Once you have
your video on YouTube, send the Embed Code to
your webmaster so that they can place your video
on your page.
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7) OPT-IN FORM
The most important reason for your Landing Page
is to collect the contact information from the
person visiting it. Other than First Name, Last
Name and Email address, what other information do
you need? Where do you want the FORM DATA to be
emailed to? Just you? To you and an
administrator? Do you want something to be
emailed to the person who fills it out? If so, is
it ready to be attached to an email to send?
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8) THANK YOU PAGE
On the success Thank You page after somebody
has successfully completed the form, you have an
amazing opportunity to continue the
conversation once somebody has made the decision
to opt-in by filling in the blanks and hitting
the submit button. Do you want to have a link to
download a report? Do you want another marketing
message with another video? DONT SQUANDER THE
OPPORTUNITY TO CONTINUE THE CONVERSATION!
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Contact Us
Do YOU need a Landing Page created for YOU?
HoopJumper is an expert at this. Contact us today
and request a free consultation so that we can
find out your needs.