The Secrete To Inbound Marketing Lead Generation - PowerPoint PPT Presentation

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The Secrete To Inbound Marketing Lead Generation

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There is no hidden recipe for success. For some organizations, outbound lead generation works best, while for others, an inbound lead generation techniques are the source of leads. – PowerPoint PPT presentation

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Title: The Secrete To Inbound Marketing Lead Generation


1
The Secrete To Inbound Marketing Lead Generation
By A Full Service Internet Marketing
Company https//digispread.com/
2
How to generate qualified B2B leads with inbound
Marketing?? Yes, there are solutions for it!
Divide your efforts into two parts, and then
you are ready to start. Part 1 Get Traffic To
Your Website. Part 2 Convert Visitors Into Leads.
3
  • Part 1 Get Traffic To Your Website.
  • The part of your website that the customer
    lands on in search of a product, service, or an
    answer to an important question.
  • Once the visitor is on your landing page, you
    can collect information

4
  • Create blogs that answer the top questions of
    your customers and prospects
  • Your posts should be generic and educational,
    so that you do not only do blogging about your
    latest company news or product launch.
  • Then, go ahead and answer all those questions in
    a series of blog posts. That way, when people do
    research into their industries and look for
    answers to those questions, they can click on
    your blogs.

5
  • Part 2 Convert Visitors Into Leads.
  • The best strategy for turning website visitors
    into leads depends on the business and product.
  • Think about a highway without road signs. It
    would be so hard to get to where you wanted to go.

6
  • Create an eBook to leave a form on a landing page
  • Lead generation strategies include a step where
    the lead is captured, you get the information
    about the potential customer.
  • Dont ask for their payment details. Ask for
    their contact information such as name, email
    address, company, etc.
  • No one will be Sharing their contact information
    for free so you will need to give them something
    in return.
  • You can provide them free eBook, presentation,
    template, whitepaper or similar an offer.

7
Use Call-to-action (CTAs) on your blog pages to
drive people to such pages Okay, now that you
have lots of blog posts and a landing page for
your first offer, but there is no connection
between the two, right? Enter call-to-action they
are images or texts in your blogs that will
direct people to your landing page. They may
read like this If you want to dig deeper into
optimizing your marketing, download the full
guide right away.
8
  • What else to do?
  • Using live chat for lead generation.
  • Find new places to capture a lead.
  • Creating content for leads.
  • Buying the quality leads.

9
Thank You!
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