Digital Marketing Training Syllabus - PowerPoint PPT Presentation

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Digital Marketing Training Syllabus

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Title: Digital Marketing Training Syllabus


1
Digital Marketing Course Syllabus
2
Syllabus
  • Introduction of Digital Marketing
  • Introduction To Website Development
  • Search Engine Optimization
  • Social Media Optimization
  • Google Tools
  • Google Adwards
  • Email Marketing

3
Introduction of Digital Marketing
  • What is Marketing?
  • What is Digital Marketing?
  • Why organizations do digital marketing?
  • What is Internet and how it works?
  • Diff between Digital Marketing Vs Traditional
    Marketing
  • Digital Marketing Process
  • How Search Engine works?
  • Ranking Factors of Google
  • Search Engine Updates (Panda Penguin Update)
  • Google Sandbox Effect

4
Introduction To Website Development
  • Types of Websites
  • Basics of HTML / CSS
  • What is Java Script?
  • What is CMS?
  • Why WordPress CMS?
  • Word Press Installation on Server
  • Understanding the Dashboard
  • Installing and customizing themes
  • Changing the default Settings
  • Installing useful plugins for site features
  • Content management in WP

5
Search Engine Optimization
  • What is Search Engine?
  • Type of Search Engines
  • What is Search Engine Optimization?
  • Search Engine Optimization Types
  • SEO life cycle?
  • Difference between Organic and Inorganic
  • Keyword Research
  • Google Trends
  • On-Page Optimization
  • Off-Page Optimization

6
Social Media Optimization
  • What is Social Media?
  • Understanding its importance
  • Social Media Marketing
  • Branding
  • Paid Advertising
  • Blogging
  • Facebook
  • Twitter
  • LinkedIn
  • SlideShare
  • Social Media Management Tool (SMMT)

7
Google Tools
  • Keyword Planner Tool
  • Google Webmaster Tool
  • Google Analytics
  • Reporting And Analysis Tool

8
Google Adwards
  • Navigating through Google AdWords
  • Understanding Google AdWords Structure
  • Working with Keywords
  • Writing Ads in Google AdWords
  • Understanding Googles Text Ad Structure
  • Reporting
  • Advance AdWords Marketing
  • Google Adsense

9
Email Marketing
  • How Email works?
  • Challenges while sending bulk emails
  • Solution over challenges
  • Types of email marketing
  • Email marketing Tools
  • Designing of Email template
  • Email marketing scheduler
  • Email marketing success tracking
  • Lead Generation For Business

10
  • Contact Us

Address B2/ 7, New Friends Society, Vanaz
Corner, Kothrud, Pune - 411038
BranchOffice No. 101, Pride Purple Square,
Kalewadi Phata, Wakad, Pune 411 057
Mail Us info_at_traininginstitutepune.in
Visit Us www.traininginstitutepune.in
Call Us 91 8007 777 243
11
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