Different Healthcare Content Marketing Strategies That Work

1
Different Healthcare Content Marketing Strategies
That Work
2
Informative content helps you build authority,
present your facility to a larger audience and,
most importantly, fuel your lead generation and
nurturing campaigns. Focusing on strengthening
your content and putting it on the best strategic
channels can make you stand out in a big way.
You Cant Avoid These Strategies
An effective content marketing strategy for
healthcare businesses must include the following.
3
Create Infographics
Infographics are very useful tools to include in
your health content marketing strategy because
they are incredibly versatile. These pictorial
representations can explain even complex topics
with statistics and step-by-step instructions.
4
Use Videos
Visual images and videos can grab the attention
of your audience in a few seconds. Post videos
that feature your staff, patients, services,
expertise and the data that is unique to your
facility.
5
Social Media
Content marketing via social media is an
effective way that helps your content to reach
potential patients. Listen to your audience.
Feedback from your audience on your social
channels is a source of compelling content that
is worth sharing.
6
Online Surveys
Conduct online surveys for patients, online
audience or patient groups to measure patient
satisfaction, understand how patients found out
about your facility and help with medical
research across different patient groups.
Also, personalize your content. Highlighting
actual staff members brings originality and
authenticity to your content that is a crucial
means of building trust with your audience in the
long-term.
7
Stop Believing These Content Marketing Myths
8
Creating amazing content is easy
Quantity matters more than quality
Great writers are easy to find and are inexpensive
It is better to post content on your own website
Content earns revenue faster
Long pieces of content offer better results
9
www.medresponsive.com