4 Effective Tips to Optimize Your Mobile E-commerce Conversion Rates

1
4 Effective Tips to Optimize Your Mobile
E-commerce Conversion Rates
2
The e-commerce industry has seen phenomenal
growth over the years and worldwide e-commerce
sales is estimated to reach 2.290 trillion this
year, according to1 eMarketer. Being
an e-commerce development company we have been
empowering businesses to get an edge over
competition with state-of-the-art e-commerce
solutions.
3
However, currently many e-commerce websites are
facing with a common issue, that is, they are
getting heavy traffic from mobile users but their
conversion rates are low since most of them are
not completing purchase via mobile devices.
4
Before we set on our quest to answer the question
of How to improve e-commerce conversion rates
for mobile devices? lets take a look at the
reasons for desktop still dominating conversion
rates.
5
Why desktop conversion rates surpass mobile?
In spite of the fact that the number of mobile
users has been increasing exponentially over the
years, mobile traffic catching up or even
surpassing desktop traffic, mobile conversions
are still lagging behind than desktop conversions.
6
Lets find out the reasons that make desktop
computing platform more intuitive for users and
why they prefer using this to complete their
purchases

• Pages and assets usually load quickly as desktop
  internet connectivity tend to be strong.
• Main menu, with multiple category options, being
  large and prominent is easily accessible.
• Search bars are often robust and prominent thus
  rendering seamless experience.
• Product category feeds with multiple products are
  clearly visible, all at once or with advanced
  filter options.
• Offers large and detailed view of product images.

7
As a matter of fact, e-commerce developers have
more experience creating polished shopping
experiences for desktop platform as their target
audience knows what to expect. Even with a little
knowledge of how to operate a computer they can
easily access an e-commerce website via
desktop. Moreover, stable internet connectivity
to desktops account for quicker load times which
in turn leads to the increase in sales
conversions.
8
Besides, space is not a constraint on a desktop
device UI designers can get away with a larger
canvas to work with. This means more menus
larger images and more products would lead to
enhanced user experience. Here are some proven
tips from our team of e-commerce development
experts to improve mobile e-commerce conversion
rates
9
1 Prioritize website performance
You must be well aware of this fact that while
browsing via mobile device slow load speed is
truly frustrating. Google Double Click data
reveals that 53 percent mobile users abandon a
site if it takes more than 3 seconds to load. As
per the deep neural network of Google, which has
90 percent prediction accuracy, a page takes one
second to seven seconds to load then the
probability of a visitor bouncing increases by
113 percent.
10
These figures are more than enough to highlight
the importance of speed if you want to improve
conversions on mobile devices. Therefore, if you
want to reduce bounce rates and witness a lot of
conversions on your site then work on improving
your load speed as it is highly crucial to
improving mobile e-commerce conversion rates.
11
Consider these following tips to boost website
performance
Reduce server response time
Your page would take longer to load if your
server is taking long to respond to a request. It
should take less than 200 milliseconds to respond
to a request ideally. To minimize the server
response time you can try these two things

1. Enhance the configuration of your web server or
2. Try to improve the quality of web hosting service
   you are currently using.

12
Use GZip compression to reduce file size
Large files would obviously take longer to be
transmitted to the browser hence in order to
ensure that your site loads faster you have to
reduce the size of files. You can try gzip
compression to minimize the size of your files,
especially images.
Avoid redirects
Often page load speed is low due to redirects as
they consume precious milliseconds. Therefore,
try to avoid them to give your site speed a
significant boost. You can first analyze the
number of redirects and then try minimizing them.
13
2 Polish mobile user experience
If you could deliver great user experience on
mobile devices then m-commerce conversions could
improve. This involves ensuring that users can
navigate through your site effortlessly, find the
items they are looking for easily, and complete
the checkout process seamlessly. As discussed
above a fast loading site would definitely
improve the user experience, however, there are
other aspects also which contributes to good user
experience and they are as follows.
14
Simplify your navigation
Your mobile users would thank you for offering
them seamless navigation and helping them find
easily whatever they are looking for. Make sure
to arrange all the page elements neatly so that
users can browse through them in a systematic
manner. You can consider displaying the product
image in a page prominently followed by pricing
and clearly visible CTA button. For more info
users can scroll down and see the product
description. Further down they can view images of
the product from other angles.
15
Ensure better readability
As mobile screens are smaller make it a point to
keep the page clutter-free. Also make sure that
your copy is legible and customers can read it
properly. Avoid using fonts that are too small
and require zooming to be read. The font colour
must clearly contrast with the background colour
for ensuring easy readability. Remember not to
use more than three types of fonts. Furthermore,
for better readability, see that the texts are
aligned properly central align short bits of
texts and left align larger chunks of texts.
16
3 Strong tactile cues for effective interactivity
By providing tactile response on your e-commerce
site you can improve user experience and
interactivity too. A visual cue while an item is
added to their cart lets them know that the
product has been successfully added to the cart.
17
When they are completing forms, visual indicators
showing that those fields are valid would ensure
faster form filling and clear indication on
receiving order would also improve order
accuracy. Although, tactile response is important
across all the devices, however, it is
indispensable for ensuring mobile conversions. In
flaky networks an action might fail because of
dropped network connection, tactile cues enables
users to understand if that happened and decide
if they should try submitting order once again.
18
4 Create seamless checkout experience
As per Facebook IQ report 26 percent of shoppers
switch to desktops to complete their purchases
because they find it awkward to enter personal
data on mobile devices. This infers that it is
highly important for you to optimize the checkout
process and here are some tips
19
Keep checkout pages short and precise
Long checkout pages might intimidate some
shoppers as they find them very inconvenient to
navigate on mobile devices. You can consider
breaking down long pages into multiple pages
which can be availed by the Next
button. Moreover, providing a progress indicator
can enhance user experience as they would come to
know how long the path to checkout is going to
take and how many steps are involved.
20
Minimize fields in the form
Your users would appreciate if you could keep the
process of purchase as simple as possible for
them. Try to reduce the amount of information
they need to enter in order to complete a
purchase. Never forget to offer them an option to
register by using their social media account
and create seamless checkout experience for your
customers.
21
Perform A/B tests for optimizing CTA button
CTA button optimization is highly crucial in
improving m-commerce conversions. Therefore,
create different versions of your CTA button by
introducing minor changes and test one change at
a time. By testing A and B version of your button
would come to know which version was more
successful.
22
Finally!
The aforementioned tips would surely help you
improve e-commerce conversions among your mobile
audience. How do you increase your mobile
e-commerce conversion rates? How do you ensure
that the shopping experience of your mobile
audience is frictionless?  We would love to hear
from you please leave your comments below and be
the first to enlighten our readers by your
insights.
Originally posted by https//goo.gl/uvx9zk
23
Interested To Know More About?
Outsourcing E-commerce Development Website
Development Specialist