Analysis of Whitening Products Market applications and companies active in the industry

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Worldwide Whitening Products Market forecasts on
regional growth, industry players and more
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Global Market Scenario of Whitening Products
Industry

• Whitening Products Market size grown
  substantially at a healthy rate. The industry is
  not only limited to women, men are equally
  responsible for the growth of the market.
• Personal grooming is gaining popularity. Not only
  skin teeth whitening has also become a major
  market. The driver which are driving this market
  is the popularity of whitening products in both
  the genders. Men are not ashamed of be called as
  Metrosexual.
• There is a change in the consumer habits in last
  few years and companies are emphasizing on social
  media to lure consumers. The other drivers are
  growing preference for natural skin lighting
  products, desire for fairer skin tone. Increase
  in demand for cosmetic dentistry.

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• With high popularity the industry also faces some
  challenges. The side effects of these products
  are the major reason which has affected the
  market. The over use of mercury and hydroquinone
  can lead to severe side effect on skin and
  carbamide paraoxide for teeth whitening.
  According to WHO, excessive use of Whitening
  Products can lead to skin and liver cancer. The
  companies are catering the customers, but with
  lot of risk.
• The whitening products market is being segmented
  as organic, natural and conventional. The sales
  channel includes retailers, wholesalers and
  online purchase. The products reach to the end
  consumers through hypermarket, supermarket. Face
  cream and Body lotion are two different segment
  in Whitening Products Market. Face Stream
  includes skin brightening, anti-aging, sun
  protection.
• Whitening products market has faced strict
  regulations. Ghana, one of the three African
  countries has protested against the Whitening
  Products. Whereas it is already banned in Japan,
  Australia and European Union.

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Research Methodology
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Regional Insights

• Asia Pacific led by India, japan and china is the
  fastest growing Whitening Products Market.
  Indias obsession towards fair skin has escalated
  this market. Japan is the largest market
  worldwide for Whitening Products. Women in japan
  spent more on Whitening Products than any other
  country. In Asia pacific fair skin is associated
  with beauty.
• Middle East is also witnessing huge demand for
  Whitening Products Market due to traditional
  association of fair tones as beauty enhancement.
  The rise in the standard of living, economic
  growth, and increase in the per capita income are
  the factors which are driving demand in the
  Middle East.
• United Kingdom is another region which is
  witnessing growth in Whitening Products Market
  due to expansion of ethnic communities has
  accelerated the market.

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