Global Print Advertising Market: Share, Size, Growth Trends And Forecast 2017-2022

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 Global Print Advertising Market Valued at US
100 Billion in 2016
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Report Description and Highlights
Report Description
 Global Print Advertising Market Valued at US
100 Billion in 2016 Although the global print
advertising market has declined over the past
years, the pace of decline has slowed down
recently. This can be accredited to its
advantages which include loyal readership and
unlimited exposure. Print advertising refers to
physically printed advertisements that are
distributed to potential customers, often as a
part of print media such as newspapers and
magazines. It represents one of the oldest and
most wide spread forms of advertising. Its
popularity can be highly attributed to the
numerous benefits it offers such as unlimited
exposure, non-intrusiveness, target marketing,
loyal readership and position flexibility.
However, the advent of newer advertising media,
such as internet and mobile advertising, has
negatively affected the growth of the global
print advertising market. IMARC Groups latest
report, titled Global Print Advertising Market
Report Forecast 2017-2022, finds that the
market reached a value of US 100 Billion in
2016, declining at a CAGR of nearly 2 during
2009-2016. Request Sample of the Report
http//www.imarcgroup.com/request?typereportid7
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Report Description and Highlights
Report Description
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Report Description and Highlights
Report Description

• Highlights of the Global Print Advertising
  Market
• Target marketing remains the primary strategy
  followed by the advertisers.
• Newspaper advertising accounts for the majority
  of the global market share.
• Asia-Pacific holds the majority of the global
  share, representing the largest market.
• Despite the continuous decline, print
  advertising still holds a significant share in
  the global advertising market due to its
  versatility, creativity, engaging nature and easy
  accessibility. Moreover, a large population is
  habitual of relying upon print media such as
  newspapers while some consider it a symbol of
  respectability. Keeping this in mind, advertisers
  are striving hard and developing new strategies
  by using different types of newspapers in order
  to reach their prospective consumers. In
  addition, they also target specific magazines
  which are read by a specialized demography of
  consumers.
• Read full report _at_ http//www.imarcgroup.com/print
  -advertising-market

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Report Description and Highlights
Report Description

• The market has been segmented on the basis of
  type. Currently, newspaper advertising accounts
  for the majority of the global market share. On
  the basis of region, major markets include
  Asia-Pacific, EMEA (Europe, the Middle East and
  Africa), North America and Latin America. Among
  these, Asia-Pacific represents the largest market
  for print advertising. The report provides a deep
  insight into the global print advertising
  industry covering all its essential aspects. This
  ranges from macro overview of the market to micro
  details of the industry performance, current
  trends, key market drivers and challenges,
  Porters five forces analysis, print advertising
  pricing models, margins in print advertising,
  etc. This report is a must-read for
  entrepreneurs, investors, researchers,
  consultants, business strategists, and all those
  who have any kind of stake or are planning to
  foray into the print advertising industry in any
  manner.
• The report has examined the global print
  advertising market on the basis of
• Type
• Newspapers
• Magazines
• Region
• Asia-Pacific

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Report Description and Highlights
Report Description

• EMEA (Europe, the Middle East and Africa)
• North America
• Latin America
• Find more reports related to food beverages
  Industry_at_ http//www.imarcgroup.com/categories/tec
  hnology-market-reports

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Report Description and Highlights
Report Description

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