How Small Businesses Should Select a PCD Company in India

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Presented by
Balaji Biotech India
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How Small Businesses Should Select a PCD Company
in India
As the pharma sector expands, different kind of
business models have emerged. One of these is the
PCD company India. Carrying out propaganda and
distribution for a parent company, these firms
are tailor made to meet pharma companies with a
resource crunch. As a result, a number of PCD
company India partner with small companies. In
a PCD firm and small pharma company tie up, there
are beneficiaries on both sides. For the
production company a PCD firm provides the most
economic means of distribution of resources. It
gives them access to expertise and a larger
market. PCD firms with their focus on marketing
and propaganda are vital to cash and
resources-strapped small firms. However, as with
any other business partnership, it is necessary
that proper attention is paid at the time of
selection. A good firm can make all the
difference, while an incompetent firm can slow
down your own marketing strategy. Here is a short
primer on hiring a PCD company in India
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Research We start with some smart research. An
easy way to begin is by advertising. You can
start with placing adverts on the Internet,
through your website or other forums. Before
starting the process, research on all legal
requirements in your medical field. For instance,
licensing and registration requirement for an
Ayurvedic PCD franchise is different from an
allopathic enterprise. You must also research the
state of competition other PCD firms in your own
field.
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Field of specialisation Pharma companies are not
all the same and neither are PCD firms. There are
different specialisations, such as homeopathy,
naturopathic medicines, allopathy and Ayurvedic
medicines. It is naturally better to select a PCD
that specialises in your own field. For instance,
look for an Ayurvedic PCD if that is your
specialisation.   Philosophy Some firms are
also particular about the philosophy they
support, such as animal testing, commitment to
sourcing etc. It is important to select a firm
that agrees with your own philosophy towards
healthcare. A shared vision is particularly
important in area like Ayurveda where commitment
to a certain school of thought is necessary.
While some firms are willing to adapt to any
philosophy, you must still check if they agree
with you core principles.  
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Future plans For every business to grow, there
must be a plan of action. These are the future
plans we have in place that define our
developmental plans, market projections, cost
planning etc. As in any business, this plan is
essential to help a business grow. It helps us to
define a direction and plan current strategies,
allocate resources and come up with an overall
business plan. These factors are equally
important in case of a pharma PCD company India.
With the pharma sector growing rapidly in India
and abroad, the firm you choose will be an
important part of your own growth trajectory. A
good business plan is also a commitment to their
own growth. After all, you dont want a partner
that is willing to just cruise along. So, check
their plans for the future. What are their
short-term and long-term goals? How do they plan
to expand their market? What is their growth
projection? How will they cope with an expanding
market?
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Team capabilities A PCD firm is responsible for
propaganda as well as distribution. Although at a
smaller scale than big corporate firms, a PCD
company must still engage in some basic branding
and PR exercise. For many small pharma companies,
this is the most important function. So, check
the marketing teams capabilities. Do they have
the background and expertise in marketing? What
are their relevant skills? You can also check of
any past campaigns. With the advent of social
media, you should also check if a firm can handle
social media marketing.   Infrastructure The
infrastructure is an important part of a PCD
firm. The distraction network is why many small
pharma companies sign on PCD firms to handle an
expanding market. Hence, it is essential that
their distribution infrastructure is checked
carefully. This includes any special features,
such as storage capabilities, ability to reach
remote places, ability to expand distribution
network and so on.   With the rapid growth of
the pharma sector, PCD companies in India are
also growing at a very fast rate. In fact, a PCD
firm is often the best partner for a small pharma
company. So, its important to select such a firm
carefully.
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Contact Details
Address Balaji Biotech Rajeev Agrawal
(Proprietor)No. 8, Sahjanand Estate, Behind
Lalji Mulji Transport, S.G. Highway, Sarkhej
Ahmedabad - 382210, Gujarat, India
Contact Number Mobile Number (91)-9825845426,
(91)-8460000199 Email Address balajibiotech2004_at_
gmail.com
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THANK YOU
Balaji Biotech India