Cross-Border Ecommerce Opportunities and Challenges by Eunimart

1
Turbocharging Indias B2C Crossborder Exports
Eunimart Cross-border Ecommerce Pvt.
Ltd. https//www.Eunimart.com
2
CROSS-BORDER ECOMMERCE - GLOBAL OPPORTUNITY
2016 Indian Exports to Major Countries (USD 302
BN)
3
Market Sizing in Cross-border Trade

1. Major markets for cross border ecommerce are
   North America and Europe.
2. Indian outbound cross border ecommerce is
   estimated around 3 Bn.
3. Market completely opaque Regulations highly
   complicated
4. The only marketplaces sourcing at scale from
   India are Ebay Amazon Global. More than 25K
   Indian sellers sell on Ebay and Amazon Global as
   of today.

Vol. of e-commerce in 2016 (in Billions)
Vol. of e-commerce in 2020 (in Billions)
Vol. of Cross border in 2016 (in Billions)
Vol. of Cross border in 2020 (in Billions)
Cross border in 2016
Countries
USA 47 584 274 963 453
UK 15 204 31 416 62
Germany 13 115 15 234 30
France 21 91 19 185 39
Canada 17 34 6 56 9
Spain 15 27 4 54 8
Netherlands 21 22 5 50 11
Australia 16 25 4 46 7
Luxembourg 65 1 1 2 1
621 BN Market
358 BN Market
Total 26 1,103 358 2,006 621
4
Top International Marketplaces

• Amazon
• eBay
• Cdiscount
• PriceMinister
• Lazada
• Zilingo
• Wish
• Etsy
• Souq
• Wadi
• Jumia
• Linio

5
Reviews about Eunimart
We are excited to work with Eunimart sellers,
provide a new market for your products, and learn
with you as you grow!
Payoneer is delighted to Partner with Eunimart
to evangelize the Indian Seller market to
sell Globally
Mark Dorsey, COO
Gaurav Shishodia, Director, Business Development
We are pleased to announce a strategic
partnership with Eunimart. Mayflowers expertise
in linguistic services combined with Eunimarts
proficiency in cross-border ecommerce, is a
definite accelerator in our mission to help
Indian merchants find new opportunities and
success in global markets
We are excited to work with Eunimart with a
vision to provide a global platform to scale your
businesses.
María Ascencao, Head Commercial International
Marketplace America
Madhuri Hedge, CEO
6
Indian e-commerce sellers pain point map
WHY INDIAN SELLERS WANT TO SELL INTERNATIONALLY
Order cancellations / Returns (Logistics
cost) Competition (Price sensitivity Low
margins) Logistics (Reliable Affordable
partners) Seasonal variation (Inventory
MGT.) Payments (Payment cycle Accessibility)
0
100
200
300
400
500
600
Low Pain
2 Star
3 Star
5 Star
6 Star
Very High Pain
Medium Pain
Source 1. Survey conducted by eUniMart team
among 7500 Indian sellers with 4 star and above
rating on Flipkart.com and Snapdeal.com. Total
761 respondents 2. A Study Of Challenges Faced By
E-Commerce Companies In India and Methods
Employed to Overcome Them By N. Anubhav Reddya
Brig. Rajiv Divekarb a,bSymbi- osis Institute
of Management Studies, Symbiosis International
University, Pune
Higher OPEX
Shrinking Margins
Low/ -ve ROI
The Result?
7
Difficulties faced by marketplaces seeking to go
global
The ROI is low and requires sustained investment
over few years before becoming profitable We
distribute costs over multiple marketplaces and
localise operations better!
High Opportunity Cost
Lack of Bandwidth
Inability to Scale
The Result?
8
Cross-Border Market Size Potential
US 307 BN
US 1 TN
2021
2016
Cross border ecommerce From India 2016 US 2.7 BN
B2B Exports from INDIA mapped to Retail
Categories US 60 BN
GLOBAL
Cross Border Ecommerce
Overall Exports from India
9
Eunimarts Value Addition
WIN-WIN Through automated crossborder ecommerce
we cut out the middlemen and sell the same
product for 1.5X, thereby passing 1.5X value to
the end customer and 0.5X value to the seller and
increase overall sales by 50
2016-2017
US 307 BN
Overall B2B Exports from India
US 90 BN
Potential CrossBorder Ecommerce Sales outbound
from India
US 60 BN
Retail Categories B2B Exports from India
Growing at 10 CAGR
3X growth in final selling price in traditional
distribution methods means we leave 2X money on
the table
10
Thank you A presentation by Eunimart, Indias
Leading Cross-Border Ecommerce Enabler. Visit
https//www.eunimart.com for enquiries. Email
contact_at_eunimart.com