17 Digital Fundraising KPI your Nonprofit should be Tracking

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17
Digital Fundraising KPIs Your Nonprofit Should Be
Tracking
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Digital fundraising KPIs are some of the most
important KPIs for your nonprofit since donations
are likely one of your largest funding sources
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SO, WHAT ARE KPIS?
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KPIs or Key Performance Indicators are measurable
values that demonstrate how effectively an
organization is achieving its key strategic and
operational objectives
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Characteristics of KPIs
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In order to be useful for your nonprofit, your
KPIs should also be
Crucial to achieving organizational objectives
Providing incentives for staff
Practical and actionable
Clearly defined
Quantifiable
Adaptable
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What kind of Key Performance Indicators (KPIs)
should you use?
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1
GIFTS SECURED
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Starting with the basics, this metric simply
measures how many gifts your nonprofit received
within any given time frame (1 month, 1 year, 3
years)
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New Donors Acquisition Rate Growth
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This digital fundraising KPI indicates how many
donors you gain in a certain time frame or per
channel
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3
Donor Retention Rate
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Donor retention rate is the percentage of
donors who have given more than once. Recurring
donors are incredibly valuable to nonprofits
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Donor Reactivation Rate
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This digital fundraising KPI is concerned with
individuals who stopped giving at one point in
time but gave again to your nonprofit
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5
Average Gift Size and Growth Rate
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Average gift size is a metric best used when
tracked on a recurring basis. That way, you can
see if your gift size is growing, stagnating, or
decreasing
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Fundraising ROI
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ROI or Return on investment is essential,
especially to nonprofits with an often limited
budget
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Recurring Gift Percentage
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This digital fundraising KPI tells your nonprofit
exactly what part of your total donations comes
from recurring donors
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Giving Capacity
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Giving capacity estimates the amount of money
your donors are able to give. Knowing the giving
capacity of donors allows your nonprofit to
forecast and plan better
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Time between First and Second Gift
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This KPI highlights the importance of keeping the
time between the first and second donation as
short as is reasonably possible
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10
Donor Lifecycle Migration
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Donor lifecycle migration is the progression a
doYor wakes frow deiYg a ?Ðold prospeÐt? to a
donor, then a recurring donor, then a major donor
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Social Media KPIs for NONPROFITS
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While likes and follows can still be an important
digital fundraising KPI, the number of ?likes?
aYd ?follo?ers? tells us little adout how
engaged the users are or how much (if at all)
they?re doYatiYg
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Amplification Rate
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This metric refers to shares, retweets, reposts,
redlogs, reiYes aYythiYg ?re?
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12
Conversation Rate
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Conversation refers to comments and replies to
your content
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Landing Page Conversion Rate
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Conversation refers to comments and replies to
your content
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Email KPIs for NONPROFITS
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Ewails are free aYd easy to seYd. So, it?s
tempting to think emails are an easy win. Your
target audience is swamped by dozens of emails
every day, including fundraising emails
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14
Delivery Rate
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Aldeit a wore teÐhYiÐal KPI, it?s iwportaYt to
have the basics covered. This KPI measures how
many of your emails reach their destinations
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15
Unsubscribe Rate
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This KPI measures how often a recipient
unsubscribes from your mailing list. Naturally,
you should aim for a very low unsubscribe rate
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16
Open Rate
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Open rate KPI shows you the percentage of
recipients who opened an email from your
organization
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Click-Through Rate
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Your emails should always include a call to
action a link that gives the reader something
to do nex
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Email Conversion Rate
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After your email has been opened and read, and
you got as far as the reader clicking one of your
calls to action, the next metric measures whether
the individual completed the action after
clicking the link in your email
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Conclusion
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Nonprofit leaders are constantly faced with
challenges. Meeting rising expectations of
multiple stakeholders, improving accountability,
and strengthening the overall performance of
their organization
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It also takes a lot to change hearts, habits, and
attitudes in order to build a strategic
organization, but it is well worth the
effort READ MORE https//donorbox.org/nonprofit-
blog/17-digital-fundraising-kpis- your-nonprofit/