Five reasons mobile marketing is the best marketing strategy for the present generation –DigitalSeed | Digital Marketing Company in pune.

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Five reasons mobile marketing is the best
marketing strategy for the present generation
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Five reasons mobile marketing is the best
marketing strategy for the present generation

• Marketing is imperative for every business
  as that is the thing that introduces business
  offerings to the masses and takes it to the
  zenith of success. With the advancement in
  technology, the businesses need to enhance
  their marketing strategies and adapt to the
  technological changes to keep pace with the
  competition. In this interconnected world, the
  biggest marketing trend undoubtedly is mobile
  marketing.
• According to an article on Forbes, the
  rate of mobile adoption is increasing
  exponentially which was an impressive 80 in the
  year 2016. Furthermore, the average rate of
  smartphone conversion is 64 for e-commerce
  sector. These stats are sufficient to justify
  that mobile marketing is the need of the hour.
  There are few more reasons to target your
  marketing to mobile devices

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Five reasons mobile marketing is the best
marketing strategy for the present generation

• The average time spent by people on their
  smartphone is increasing
• People from all across the globe are addicted to
  smartphones. They spend more than five to six
  hours daily on the mobile phones. The users often
  use their smartphone for different tasks
  including internet surfing, gaming, listening to
  music or any other task. In this scenario, you
  can capture their attention by planning
  a marketing campaign that targets towards the
  mobile devices. Mobile applications are all the
  rage so you can build your own user-friendly
  mobile app or you can make your website
  compatible with all screen size.

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Five reasons mobile marketing is the best
marketing strategy for the present generation
2.   The online business is facilitated by mobile
marketing A legion of consumers makes their
online purchase on the go by searching for the
products and ordering them via their mobiles.
More than 50 of e-commerce visits are initiated
from mobile phones. Everything right from the
order of apparels and gadgets to pizzas and
burgers is done via smartphones by using apps.
Industry giants like Amazon, Myntra, Dominos and
Flipkart have realized the significance of mobile
marketing and that is the prime reason that they
have gone for mobile-friendly websites, portals,
and apps.
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Five reasons mobile marketing is the best
marketing strategy for the present generation
3. Mobile technology enhances
user-experience The people of the present
generation are occupied in their mundane routine.
Thus, they prefer mobile technology to get things
done in just a few taps on the screen. They
search for information online and even make most
of their purchases online. Therefore, those
businesses that have stellar marketing
strategies can benefit from this in a big way. If
your website is optimized for search engines and
is easily navigable, then that will definitely
drive more and more traffic to your website that
may convert to customers and generate huge
revenues.  Furthermore, search engine algorithms
give preference to mobile-friendly websites.
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Five reasons mobile marketing is the best
marketing strategy for the present generation
 4.   The open rates of SMS is higher than
email Opening an SMS doesnt require active
internet plan, so its opening rate is 98 in
comparison to the 90 opening rate of emails.
Secondly, SMS is a kind of instant
marketing where the message will directly pop-up
on any mobile devices. You can tailor your SMS to
catch the attention of the readers and compel
them to go for your products or services. They
may be interested in researching the product and
then buying it.
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Five reasons mobile marketing is the best
marketing strategy for the present generation
5.    Mobile marketing has an enormous
expanse Mobile devices are possessed by people of
all demographics by virtue of being cheaper,
lighter and portable. The mobile phones users are
exponentially greater than laptop or PC users.
Thus, mobile marketing gives you an opportunity
to reach out to larger masses.