How to choose a color for your logo

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(No Transcript)
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UNDERSTAND THE DEMOGRAPHICS OF YOUR AUDIENCE
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60
CHOOSE THE THREE DIFFERENT
COLORS
AND USE THEM IN THE RATIO OF
60, 30 10
30
10
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ANALYZE THE
COMPETITORS
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REFLECT PSYCHOLOGICALLY
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PSYCHOLOGY OF THE COLORS IN LOGO DESIGN
LOOK FOR A COLOR PALETTE WITH CONTRASTING COLORS
RED
Danger
Power
Its associated with passion energy, power,
danger playful etc.
Passion
Playful
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ORANGE
YELLOW
It reflects to energy, balance,
confidence, friendliness etc.
It simulate with sunshine, friendliness, youthful
energy, clarity
Energy
Sunshine
Balance
Friendliness
Confidence
Youthful energy
Friendliness
Clarity
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GREEN
PURPLE
Evokes peace, growth, health, nature, good luck,
foods
Evokes creativity, royalty, mystery, dignity
Peace
Creativity
Growth
Royalty
Health
Mystery
Food
Dignity
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BLUE
BLACK
Its associated with coolness of sea, sky. It
shows trust, security, order, and cleanliness
It represents slickness, luxury, strength,
tradition, formality
Peace
Slickness
Growth
Luxury
Health
Strength
Food
Formality
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Wisdom
Responsibility
Wisdom
Dignity
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STAND
OUT
FROM THE COMPETITORS
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Personalize your brand with good color
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DO YOUR RESEARCH
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Outsource to expert designers
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Still unsure in selecting the apt logo color for
your business? Contact MAP Systems to design a
custom logo with unique color combination for
your business