Customer Analytics - Breaking the barriers of conventional marketing

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Customer Analytics

• Breaking the barriers of conventional marketing

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• Marketing analytics is an extensive
  spectrum. It ranges from simple calculations to
  gathering sophisticated data. Customer analytics
  is a prolific facelift to the conventional
  marketing analytics and practices, which delves
  deep into customer behaviour.
• The evolution of customers and their
  ease-of-access to any sort of information, has
  made them customer analytics a major part of
  marketing and management game plans. The digital
  age has transformed customers into a
  well-connected and aware set of individuals with
  knowledge in the prospects of business and the
  sell that comes along What should I buy? Where
  should I buy? Why should I buy? How should I buy?
  How much do I pay? Such unknown choices and
  preferences of the customers are best brought to
  spotlight through customer analytics.
• The prominence of passive methodologies that
  had aided marketing is being bettered by
  state-of-the-art customer analytics. Every
  trivial piece of customer data can be used to
  study their consumer behavior. Todays customer
  analytics platforms make use of the existing
  customer interactions with brands, to develop a
  marketing model for the customers.
• Customers history of engagements with the
  brand, their behavior patterns and
  shopping/lifestyle preferences, all are put in
  the right mix to provide a customer analytics
  tool that revolutionizes customer experience for
  the existing customers of a brand.

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Amplifying the customer metrics

• Customer analytics tools are available as cloud
  services that serve across various channels.
  There are multiple customer analytics cloud
  providers, who can help the CMOs harness the
  potential of customer insights but Xerago is one
  of a kind, whose customer analytics and marketing
  automation platforms leverages technology to
  establish customer value at all possible avenues.
• Xeragos Customer Value Maximization platform
  puts customers at the forefront to develop a
  lasting relationship with the customers. Being
  the inventors of the concept of Customer Value
  Maximization, the benefits offered by Xerago
  encompass solutions to bring about customer
  value, satisfaction and loyalty.

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Creation of Customer Personas

• The Customer Value Maximization platform helps
  you create comprehensive customer profiles based
  on their past interactions with your brand.

• The customers nuances and purchasing patterns
  are carefully collected and studied by the CVM
  cloud platforms predictive algorithm. The
  algorithm is highly efficient at the
  customer-level and is second to no analytical
  platforms.

• By referring to these personas, marketers will
  know how to approach the respective customers, in
  accordance with their preferences retrieved from
  Xeragos CVM platform.

• Relevant products and services can be offered to
  the customers, based on their individual
  interests and popular choice.

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Anticipatory approach to customer needs

• It makes ample sense to make use of the Customer
  Value Maximization tool for marketing, because
  the customer analytics are compiled by a set of
  fact-based decisions. Since the fact-based
  approach is based on customer facts and
  customer-business interactions, the predictive
  algorithm can anticipate customer requirements at
  a high rate of accuracy.
• With reliable customer insights at your
  fingertips, the CVM platform can prompt and
  curate timely products/services to offer the
  customers. An anticipatory approach as such also
  promotes customer rapport and holistic value to
  both customers and the business.
• Every move you make with the aid of the Xerago
  Customer Value Maximization platform is an
  opportunity to expand the perceived value of
  customer satisfaction, customer experience and
  customer loyalty.

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Xeragos CVM platform

• While there are numerous marketing automation
  platforms that are involved in customer
  analytics, Xeragos CVM platform is a unique
  proposition. It maximizes customer value in
  real-time and also provides a fluid omnichannel
  platform for the customers to engage, to enhance
  customer experience. Treating the existing
  customers to pro-active marketing methodologies
  is the way forward in a competitive business
  playground and Xerago helps realize exactly that.
  Schedule a Demo with Xerago's Customer Value
  Maximization platform and expand the horizons of
  a customer-centric approach to earn invaluable
  monetary metrics to your business, through your
  existing clients.

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