Mobile App Development Trends Business Should Be Known

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Mobile App Development Trends
Business Should Be Known
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How Much Time do Consumers Spend Using Mobile
Media?

• According to ComScores 2017 Cross Platform
  Future in Focus report, the average American
  adult (18) spends 2 hours, 51 minutes on their
  Smartphone every day.

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Average Time Spent Browsing on a Smartphone

• These figures compare to 34 hours 29 hours for
  the United States United Kingdom on desktop.

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Digital Media Time in The US is Higher at 51
Compared to Desktop 42

• Mobile digital media time in the US is now
  significantly higher at 51 compared to desktop
  (42).

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Percentage of Consumers Using Mobile Devices?

• Ofcom international benchmark shows the global
  popularity of using different digital devices in
  representative countries.

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Dominance of Multi Platform Majorities

• The majority of consumers are multiplatform
  will often be multi-screening, accessing sites on
  mobile or desktop, so consistent experiences
  across device need to be deployed.

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Unique Users by Platform

• You can see that in most countries multiplatform
  ownership dominates, so we switch between mobile
  desktop, particularly when selecting products
  services.

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How Many Website Visits are on Mobile vs Desktop
Devices

• Audience measurement platform comScore has talked
  for some time about strategies to engage and
  measure the multiplatform majority across
  devices.
• I think there will, or should be more focus on
  that in the years ahead.

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Desktop Data Analyze

• US is striking in shows how the multi-device
  majority dominate, particularly amongst
  millennial.
• mobile is growing in importance, shows that in
  all industries the majority of visits are still
  on desktop.

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Conversion By Tables
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Apps Drive Dominant Share of Mobile Time in All
Market

• Consumer preference for mobile apps vs. mobile
  sites. should also be thought through as part of
  mobile strategy.
• Mobile dominates, digital minutes, but where are
  these mobile minutes happening.
• These countries the percentage of mobile minutes
  spent on apps is 80-90.

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Mobile App Usage

• Mobile app usage is growing 6 Year-on-year.
• The growth of apps in some categories like
  ecommerce which is useful insight for retailers.

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How Consumers Research Products using Mobile
Search Review Sites
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Google's Mobile Path to Purchase Report

• Smartphone penetration is growing at an
  astonishing rate, and the vast majority of
  digital consumers are now multi-platform.

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Consumer Engagement up 300 on Mobile Apps

• Digital consumers shop online, learn online,
  track health online offer opinions online.
• Enterprises need to change their perspective
  possibly realign their operations to seize the
  opportunities of this new market, where consumer
  relevance is king.

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Android Apps Are Becoming More Valuable

• Android has the biggest cut of the app market
• iOS applications always came out on top.
• The revenue of iOS apps has also increased.

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• Contact us
• https//www.consagous.com/
• E-mail
• info_at_consagous.com

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