3 SEO Strategies to Scale and Grow Your Local Business

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3 SEO Strategies to Scale and Grow Your Local
Business

• March 2018

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3 SEO Strategies to Scale and Grow Your Local
Business
1 Growing Your Local Business Requires Local
SEO The beauty of local SEO is its geographic
component, which acts as an equalizer of sorts
that lets any business come out on top,
regardless of size. To make sure this is you,
list your business on Google (you need to be on
Google to be ranked) and use the SAME EXACT name,
address and phone number (NAP) wherever your
business is listed. Google considers each
variance (Matts Pizza vs Matts Pizza) as a
separate establishment, so use the same NAP so as
to not lose link juice from different listing
sites. In the end, Google uses a business
relevance, distance and prominence to rank local
businesses keep this in mind as you optimize
your site and tailor your content.
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3 SEO Strategies to Scale and Grow Your Local
Business

• 2 You Also Need to Branch out and Enter the
  Social Scene
• Arguably one of the biggest contributing factors
  of business growth is an influx of customers.
  Well, we live in a digital age in which most, if
  not all of your customers are online and on
  social media. By joining them and their preferred
  social platform, youll be able to
• Develop a strong online presence that attracts a
  wide audience
• Interact with them and exchange ideas and act
  that fosters brand loyalty
• Post content that links to your own site, which
  serves to improve your search ranking and
  increase your visibility as well

2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
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3 SEO Strategies to Scale and Grow Your Local
Business
3 Dont Stop At Social, You Also Need
Mobile Like social, you cant grow in todays
marketplace if you opt out of the mobile
revolution. The fact of the matter is that most
of us are practically attached to our
smartphones, people are using their mobile
devices to search more frequently than desktops,
and you have to capitalize on this by making your
site accessible to all visitors, regardless of
device. While you can get a mobile site that
brings in higher UX than purely desktop sites,
what you really want is a responsive site that
resizes all content according to the screen it
resides in. Not only will your audience
appreciate this, but search engines like Google
will also rank you higher if youre attached to a
responsive site.
2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
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2018 AUMCORE. ALL RIGHTS RESERVED. The content
of this presentation is proprietary and
confidential. Content contains concepts and work
performed for multiple Brands (including
confidential client names) and is not to be
shared or disclosed without prior authorization.