10 Reasons Why… Magento for eCommerce Above All the Other Platforms

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10 Reasons Why Magento for eCommerce
Above All the Other Platforms
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An Effective CMS

• Magento, above all the other CMS, is considered
  more effective and is adopted by the Amazon,
  Lenovo, Fort, Olympus, Foxconnect, Nike, Nestle,
  and Nespresso to run their businesses.
• Nothing is more compelling as a reason when it is
  stated that all the e-commerce that have
  witnessed success, use Magento as their CMS. But,
  before rushing into anything blindly, you need to
  learn what makes Magento better than the other
  CMS.

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1. Ease of Access and Use

• The UX is optimized keeping in mind an easier
  product creation in the versions to come.
• The back-end admin is also redesigned.
• Magento interface quite reasonable, because its
  a quick and easy self-hosting setup, and
  everything is consolidated on the navigational
  menu such as customers, products, promotions,
  sales and reports.

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2. Scalable and Extensible

• Magento can support the business of all
  magnitudes from a micro to a mid-sized to
  large-scale businesses.
• There are separate versions which segregates
  business on the basis of magnitudes.
• For smaller enterprises Magento Go is the best
  pick whereas the enterprises of larger extent
  should opt for Magento Enterprise.

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3. Abundance of Features

• As a platform, Magento offers a diverse set of
  handy features and extensions for Magento
  ecommerce developers and store owners.
• It provides advanced filtered search, Google
  website optimizer, integration for A/B,
  multivariate testing capabilities, role-specific
  features, and more.
• Magento allows to manage multiple stores at
  multiple locations, supports multiple pricing in
  various currencies as well.

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4. Flexibility Offered

• Magento is open-source so it offers a great deal
  of flexibility to the Magento developers to
  customize the code as per their requirement.
• It offers ease of third-party integrations like
  Google shopping, PayPal, MailChimp, QuickBooks,
  and so on through Web APIs.

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5. A Good Marketing Promised

• Magento upholds all the marketing parameter like
  cross-selling, upselling, related suggestion
  tools, other marketing automation features such
  as latest item promotion tools, Google analytics
  integration, advanced customer segmentation, and
  support for targeted campaigns.
• It is also equipped with inbuilt custom report
  generation for tax, sales, product reviews etc,
  so that the other business segments wont require
  separate software to function.
• The cherry on the cake is Magento has been built
  keeping advanced SEO in mind.

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6. Mobile Friendly

• Magento technology ensures that you make a smooth
  transition from website to the mobile version of
  your business.
• Magento technology is integrated with responsive
  Mobile HTML5 and supports all the leading mobile
  browsers.
• The other features that are supported by Magento
  are touch gestures such as multi-touch and
  zooming, scaling images, an easy swipe of product
  images, mobile product pages, drag and drop
  capabilities.

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7. Customizable Security Preferences

• Security is a very significant aspect which
  should not be overlooked.
• To ensure that the security is taken care of,
  Magento supports SSL security on the backend and
  frontend for PCI compliance regarding customer
  data privacy, order management, and user-based
  authentication.

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8. Catalog Management

• Along with imports from third parties, Magento
  also simplifies the whole process of product
  uploads along with bulk upload features.
• It offers an add-on personalization with product
  comparisons,  categories, wish-lists, image
  resizing, downloadable products,  product tags,
  price rules, and reviews.

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9. Backup Support

• The Magento Enterprise offer rollback and
  backup recovery features which are required for
  large enterprises to avoid order or product data
  loss.
• It is a smooth and easy job to make new
  modifications or add a functionality.
• In case any change made doesnt work well for
  you, you can roll-back and restore the previous
  version anytime.

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10. Automated Returns

• With Magento Enterprise partial order or
  individual return of items is very convenient.
• To facilitate this, Return Merchandise
  Authorization System is integrated into Magento
  which keeps account of all the return order
  purchasing from your store.

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