4-Step Marketing Formula to Startup Success - Pure Design Solution

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ARE YOU A STARTUP?
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Agenda

• Current State Of Marketing Today.
• Top Challenges In Digital Marketing For Startups.
• How To Begin With Your Digital Strategy?
• Our 4-Step Marketing Formula.
• Special Offer.

2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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Marketing Mix Has Changed
New Age Media

• SEO
• Paid Advertising
• Social Media
• Influencers
• Chatbots andmessengers
• Email Marketing

2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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Have you tried paid Advertising?
Did you have any luck?
2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
5
Still stuck and not converting?
2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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Apply OUR 4-STEP marketing formula?
2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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STEP 1 create a Brand Value Make Your Brand
'REMARKABLE
DESCRIBEThe innovation you are bringing.
PACKAGEYour product and services to make it
irresistible.
IDENTIFY Whats the pain that you are solving?
2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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The Innovation Of SLICED BREAD
A Simple innovation can change the equation
American Bread Manufacturer WonderBread
introduced the concept of sliced bread into the
U.S. market in 1930s. A simple innovation in
the product became the biggest differentiator and
stand out factor for the brand.
2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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Make your 'innovation part of your brand
strategy and target the right set of audience to
spread it.
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STEP 2 follow a strategy know your customers
Create User Personas of your customers
interest, likes dislikes and their online
search patterns.
2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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STEP 2 follow a strategy Build User personas

• Identify and list key personality features of a
  selected group of audience.
• They will become Early Adopters of your
  campaign.
• Build your strategy and marketing plans around
  this set of audience in phase 1 of marketing.

2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
12
STEP 2 follow a strategy Identify early
adopters
The graph on the right denotes how to influence
your target audience. Identifying an early set of
promoters for your product will build consumer
confidence early and spread it higher.
2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
13
STEP 2 follow a strategy conduct competitor
analysis

• Define your goals and expectations from the
  campaign clearly.
• Identify and set up metrics to measure results.
• Create a Leads tracker and make sure the data
  is entered correctly and consistently.

2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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STEP 3 create a campaign think of an exciting
marketing idea

• Take a campaign based approach nail your unique
  concept.
• Create a campaign idea that really connects
  emotional, humorous or one-of-a-kind innovative.
  What is it that will resonate with your audience?

2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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STEP 3 create a campaign attract your
customers towards you.

• Identify the pain of your customers and how you
  can solve it?
• Create a powerful bait that is aimed at solving
  their problem.
• Embed that messaging through all selected online
  channels in form of videos, blogs, infographics,
  engagement posts and more.

2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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STEP 4 Select the RIGHT toolsIdentify
platforms that work best for you
MYCALEARNING An Online Market Intelligence case
study to calculate the potential market size and
utilize the information to build a digital
marketing plan.
2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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STEP 4 Select right toolsTrack and measure
results

1. Define your goals and expectations from the
   campaign clearly.

1. Identify and list key metrics for measuring the
   campaign results. For e.g. Brand buzz, leads,
   conversions.

1. Track and record the metrics consistently and
   correctly through the campaign.

1. Analyze and build insights based on the past and
   current outcome.

2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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Focus on OUTPUT mainly
From Outcome to Output

• Use your metrics chart to measure results of
  your campaign.
• Have a 3-point follow up cycle thats super
  fast.
• Track results digital converts in many forms.

Record Every Conversion
Set Up 3 Follow-Up Cycles
Track Leads
2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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Whats The ROI?
the ROI Conversions brand value engagements
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Lets evaluate!

1. How much ROI did you get in your last campaign?
2. How many quality leads are there in your sales
   funnel?
3. Are you happy with your digital marketing results?

2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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We want to offer you

1. 5-point online assessment for your current online
   presence

• 2. Power Booster Go-To-Marketing Plan to get
  you started.

1. Three-month Action tracker to measure and record
   the output.

1. Special pricing 10 off on the first three month
   invoicing.

2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
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We have proven track record

Weve helped 100 brands to launch their digital
campaigns.
You Will be Next!
2018 Pure Design Solution (A Unit Of PDS
Enterprises Pvt. LTD) www.puredesignsolution.com
23
Drop us an email and get started
T 91 0124-4143050 E info_at_puredesignsolut
ion.com W www.puredesignsolution.com
MYCALEARNING An Online Market Intelligence case
study to calculate the potential market size and
utilize the information to build a digital
marketing plan.
Pure Design Solution A Unit of PDS Enterprises
Pvt. LTD,A709, Ground Flr, Sushant Lok 1,
Gurgaon Haryana
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0124 4143050 info_at_puredesignsolution.com
PureDesignSolution.com