Believe it or not, all of us speak to the world without having to say a word through non-verbal communication

1
Business Communication info_at_casestudyhelp.in9
1 94220-28822
2

• Business Communication
•  
• CASE STUDY (20 Marks)
• Believe it or not, all of us speak to the
  world without having to say a word through
  non-verbal communication. Almost every facet of
  our personality is revealed through our
  appearance, our, our gestures, our, our overall
  demeanor. In our professional and personal lives,
  wed like to think we could make friends and if
  we verbally articulate our message with optimism,
  enthusiasm, charisma, poise and charm. However
  did you know that the verbal impact of
  communication only accounts for 7 of your
  overall message? The bulk of our communication
  comes across in our appearance and body language,
  comprising 55.

3

• Tone, speed and inflection of our voice
  make up the remaining 38. Since non-verbal
  communication encompasses 93 of our overall
  message, here is a closer look at what that
  entails. It can include your attire, tone of
  voice, clearing your throat, rubbing your eyes,
  crossing your arms, tapping your toes, scratching
  your nose., or lack thereof, gestures, crossed
  legs, open arms, and the scent we transmit are
  all forms of nonverbal communication. Through
  your choice of clothing, hairstyle, glasses,
  accessories, and makeup if applicable, your
  appearance also communicates a strong message.
  The way you dress plays a vital part in how
  listeners receive you and how others respond to
  you. According to author John T. Molloy, who is
  responsible for Dress for Success, clothes are
  used as a tool to control how others react to you
  and treat you.

4

• In an interview situation or during a
  business meeting, it is very important that you
  send out the right signals. Always look attentive
  and interested in the opportunity or conversation
  do not slouch in your chair. If you fib, your
  body language, tone of voice or choice of words
  will probably give you away. Classic body
  language giveaways include looking everywhere
  other than the person you are speaking to and
  concealing your mouth behind your hands while
  speaking. Not only is it important for us to be
  aware of our own body language, but it is as
  important to understand what body language means
  so we can effectively assess and react to others.
  

5

• For example, we may pass a negative
  judgment on someone because they slouch, fidget,
  or pout. If we are aware of why we made the
  judgment, we can filter out our biases and
  understand what their body language means and
  what it is telling us about that individual. The
  most significant fact you should remember is that
  non-verbal signals have five times the impact of
  verbal signals. When the verbal and the
  non-verbal parts of the message are congruent,
  the listener believes your message. If they are
  not congruent, usually your words are saying yes,
  but your body language is saying no.

6

• Answer the following question.
•  
• Q1. What are the effects of verbal and nonverbal
  communications on our audience? Discuss.
•  
• Q2. Give an overview of the case.

7

• www.casestudyhelp.in
• info.casestudyhelp_at_gmail.com
• info_at_casestudyhelp.in
• 91 94220-28822