The essence of vision is a forward-looking view of what an organization wishes to become, mission is what an organization

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• Business Strategy
• Case Study (20 Marks)
• The essence of vision is a forward-looking view
  of what an organization wishes to become, mission
  is what an organization is and why it exists.
  Several years ago, Peter F Drucker raised
  important philosophical questions related to
  business what is our business? What will it be?
  What it should be? These three questions though
  simply worded are in reality, the most
  fundamental questions that any organization can
  put it itself. The answers are based on an
  analysis of the underlying need of the society
  that any organization strives to fulfill. The
  satisfaction of that need is them, the business
  of the organization.

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• Answer the following question.
• Q1. Define vision? And explain the benefits of a
  vision?
• Q2. What do you mean by mission?
• Q3. How are Mission statements formulated and
  communicated?
• Q4. Explain in detail the characteristics of a
  Mission statement?

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