4 Ways Facebook Is An Effective Social Media Platform To Grow ECommerce Business

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4 Ways Facebook Is An Effective Social Media
Platform To Grow ECommerce Business ThemeJungle
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With 2.2 billion monthly active users Facebook
can help you generate more leads and sales for
your business than GOOGLE. It can make your
business stay at the top, all you need is a
different marketing method. Using social media
platforms to garner sales can be more profitable.
The year 2017 saw a shopping revolution with
physical stores shutting down and eCommerce was
at a boom. Currently, eCommerce is having 23
growth year over year and this growth will
continue as 50 of the population admitted that
they prefer to shop online.
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As the e-commerce business is getting bigger with
more competition it is important for the
companies to compete well and gain more customer
attention. One can use different social platforms
and put up correct efforts. Target wisely,
dominate the competition with correct strategies
and market well. Out of all social media
platforms, Facebook has more influence on the
market. Now it has become necessary for the
eCommerce stores to ask for social media
integration from their online store
builders.Always remember there are a number of
customers on Facebook and they wont come to your
eCommerce website easily, you need to bring them
with ads and catch their attention. Lets see
how-
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• Promote Exclusively On Facebook

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• Suppose if a user spends most of his time on
  Instagram and knows what your company posts as
  the content posted by your company page is same
  across all the channels, they will now not take
  the initiative to check your facebook page.
• Post uniquely across different social platforms.
• Design some offers and designate a certain aspect
  of your business to each of the social platform.
  Giving unique experience to the audience at
  different platforms will help you cater
  distinctive audiences. You can put up your events
  information solely on Facebook and share
  promotional content on Twitter and do more of the
  image sharing such as infographic on Instagram.

and is treating your social networks as a
customer service outlet. 80 of success is just
showing up, so make sure your brand shows up for
your target audience.
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2. Share Timely Content

• Out of all competitors, Facebook has emerged as
  one of the most effective tools. The reason being
  that it doesnt limit the characters or the
  timeframe of your posts, as a publisher you have
  full freedom to publish your content with a
  hashtag, write long blogs, links your website
  pages and prepare the content that will soothe
  your audiences.
• Make your content unique
• The more impressive and engaging your content is
  the more frequently your posts will appear in
  your followers newsfeed. Writing great content
  with a unique and personal touch of your brand
  will surely grab your audiences attention and is
  more likely to be shared.

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3. Target Your Ads To The Right Audiences
If you are not able to post on regular basis,
then targeted ads are recommendable, get the most
of the ads and you may be able to discover a
bigger audience.
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• Understand the power of numbers
• Target your ads based on location, gender,
  interest and a lot more. Every minute Facebook
  users like 4.1 million posts. Thus getting the
  right audiences at the right time with the right
  content can give you a strong fan base, massive
  reach, and engagement.
• Gather the data of your users and give a
  personalized experience to each of them.

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4. Work With Retargeting Principal
It is always not possible that any person
visiting your eCommerce website will make a
purchase on its first visit. In this case, what
you can do is retarget them with your ad in their
news feed. Facebook retargeting pixel does
exactly the same in a very strategic manner. The
principal is quite under-utilized but is a very
powerful tool to follow your lead and convert it
into a customer.
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• Ads make your customer familiar with your brand
• Never put up an ad with the idea of sales, put up
  a proper message while retargeting. Make your
  audiences familiar with your brand and your
  products.
• You can also have different strategies for
  different customers while retargeting, like if a
  customer who has visited your website and exists
  without any activity then the person who has some
  of the items in his shopping cart and has not
  made a purchase.
• Building an online community on Facebook will
  definitely take time but I am sure these 4 tips
  will be an excellent way to start off with
  Facebook marketing. Listen to your customers,
  give them good content and I am sure you will see
  a boost in sales and more ROI.

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