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Presentation on the Role of Small Scale Entreprises (1)

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Title: Presentation on the Role of Small Scale Entreprises (1)


1
Small Scale Enterprise
2
Introduction
  • LARDO restaurant is a small scale enterprise and
    it is located in the London. This restaurant
    serves Italian food to the customers in and
    around London.

3
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4
Background
  • LARDO was opened in July 2012 at Richmond Road,
    London and introduced itself as Italian cuisine
    restaurants. This place is generally famous for
    the sandwiches but also its serves pizza,
    sandwiches, drinks, etc. This restaurant is best
    known for the warmest welcome in London. This
    restaurant is build on a retro theme and serves
    the quality food and has a strategy of keeping
    skimming prices. Lardo opened its another
    subsidiary COPPA which is a bar in 2014. further,
    it also opened LARDO bebe which is mainly a take
    away restaurant. It also plans to open LONZO in
    this coming year.

5
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6
Industry Overview
  • LARDO is a restaurant and it falls under the
    hospitality industry and in this industry there
    are many other areas such as tourism, hotels,
    event, resort, etc. Hospitality in general term
    means kindness in welcoming guests and strangers.
    In present scenario, hospitality industry I the
    most flourishing industry due to changing
    demographics and changing lifestyle of people.
    This industry covers all the aspects that is
    operations, profit history and current market
    efforts.

7
The Need LARDO Serves
  • Even though serving the many segments of the
    London, it also satisfies the needs of many
    customers that includes
  • Employment opportunities for young and energetic
    professionals
  • Take away and delivery services to the college
    going youth.
  • Roof top facilities to the customers.
  • Birthday parties and other festive occasion
    facilities such as Christmas dining.

8
Profit History
  • This firm was established in 2012 and the profit
    history since then is presented as follows
  • In 2012 the firms faces the loss of ?11,335 due
    to the expenses it incurred on tangible assets
    and other preliminary expenses.
  • In 2013, the restaurant had a profit of ?39,515
    which shows that profit is increasing due to
    increase in sales.
  • However, in 2014, firms had a great profit of
    ?50,391.
  • Company's debtor are also increasing since 2012
    which is a indicator that sales turnover of LARDO
    is worth noticing.
  • Moreover, shareholder's fund of the enterprise
    was under loss in 2012 but gradually with the
    increase in profit margin the shareholders' fund
    also increased form ?(-11,235) to ?50,491.

9
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10
Current Market Efforts
  • The promotion of LARDO is done through online
    advertising on its website. The current
    advertising is done for the Christmas. Also it
    promote about its product by selling LONZO bread
    at Druid St Market. Moreover the promotion is
    done through media advertising and hoardings.
  • It is currently planning to open its new venture
    that is LONZO in a coming year in order to expand
    its business.
  • In addition to this, it has planned to provide
    Christmas do for the group of 8 or more at LARDO
    bebe.
  • Along with that, it is keen to provide employment
    opportunities to the young and energetic
    professionals.

11
STEEPLE Analysis
  • This analysis is basically refers to as a one of
    the concept which are used to analyze the
    macro-environmental elements affecting the
    business activities. The analysis is conducted as
    follows
  • Social The demographics is changing and people
    of UK prefers to have multi cuisines. For this
    purpose, LARDO has established its business so as
    to satisfy the needs of customers. Moreover, firm
    should take care that beliefs and culture of
    society does not get undermine.
  • Technological In order to get success in the
    industry and reach to the higher level, a
    restaurant should cope up with the technological
    advancement. However, to install new equipments
    high cost need to be incurred which is not in the
    budget of SMEs. Thus it limit the growth of this
    sector.
  • Economic Small business enterprise are the basic
    elements which contribute in the growth of
    economy. Thus LARDO restaurant leads to the GDP
    growth. However, these enterprises are one which
    is highly affected due to increasing inflation
    rate, recession and other economic crisis.

12
Cont...
  • Environmental Restaurants like LARDO has to take
    extra care about the protection of environment.
    As these enterprise come under more focus if they
    are destroying the environment. Thus, LARDO
    should initiate for the protection of
    environment.
  • Political Change in government and its policy
    has a greater impact on small businesses as they
    do not have that much power to oppose the changes
    and employing new policies involve huge cost.
  • Legal There are many laws related to hotels and
    restaurants such as food allergic laws, EU laws,
    etc. which a restaurant has to keep in mind while
    making food so that it does not harm the
    customers. Moreover, employment law and
    competition law also to followed by the LARDO
    restaurant.
  • Ethics The values and ethics should not be
    undermined by the restaurant such as serving what
    is mentioned in the menu book. Non-discriminatory
    practices should be adopted and fair game should
    be played in the industry.

13
Benchmark Analysis
  • In order to do the competitive benchmarking two
    competitors need to be analyzed. One is the high
    performing that is Kean's Head and other is
    under-performing that is Stella's Kitchen. There
    are various steps involved in this analysis which
    are discussed as follows
  • Planning To provide assistance to all types of
    customers that is to make a smoking zone within 3
    weeks for the smokers so that non-smokers does
    not get distracted by taking this view form
    Kean's Head. Than providing employment to the
    freshers of hotel management till December 2016
    as Stella's kitchen is doing the same. Firm will
    require financial and physical resources to carry
    out this function. Moreover, it is to be seen
    that discrimination is not done.
  • Analysis Company should compare its existing
    performance and customer review with that of the
    strategy of Kean's Head and Stella's Kitchen in
    order to bring changes in the strategy being
    designed.

14
Cont..
  • Action Implementation of plans should be done
    and these should be shared and communicated with
    the stakeholders of the enterprise. If they
    suggest any changes than improvement plan should
    be developed and accordingly changes should be
    made.
  • Review After the implementation of changes,
    management should review and monitor the effects
    of changes. If there is any variations in
    accordance with the set benchmark than the
    control measures should be applied so that actual
    output meets with the set standards.

15
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16
7 S of LARDO Restaurant
7 S Result
Strategy Skimming pricing, customer satisfaction by providing high quality food.
Structure Firm has flat structure.
Systems Customer support, effective human resource management system, order processing and control mechanism.
Skills Innovative skills, high competent personnel.
Staff Less employees with high energy and enthusiasm. They except high salary and good incentives.
Style Democratic management style
Shared values Excellence and enthusiasm
17
SWOT Analysis
Strengths Weaknesses
Firm has highly skilled, enthusiastic and energetic employees. It has generated good profits in three years. Company has opened 3 ventures and has expanded, thus it has good financial resources. Firm is highly innovative. It satisfied it customers at its best. Firm has set excellent benchmark and work accordingly. Company is planning to open one more venture which shows that company is developing in its sector. It is not able to motivate its employees at best possible manner. The prices of the food are quite high. Firm has flat structure which make it difficult for the owner to handle and also employee's issues does not get resolve. Human resources are short due which customers does not get serve in a proper manner. The serving takes longer time. Company is unable to employ latest technological equipments.
18
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19
Cont..
Opportunities Threats
Company has an opportunity to establish its branch outside the college campus so as to attract the young customers. It can reach up to middle scale industry if it establish some more restaurants. Franchise of the restaurants can also be provided. The economic factor, political factor and the social factor put a high threat over the LARDO. Less motivating employees may leads to reduction of brand image and innovative skills. Competitors who are under-performer can reach above LARDO if customers would get switch.
20
Recommendations
  • Company should bring improvement in their
    management system so that employees can be made
    more motivating.
  • Firm should focus upon the training and
    development of the employees so that
    effectiveness can be maintained.
  • Bring innovative products in order to gain
    competitive advantage.

21
Conclusion
  • As per the whole situation analysis it can be
    concluded that it has good strengths and
    opportunities. If it work upon these two than
    weaknesses and threats can be overcome in a
    lesser period of time. The quality o food has
    been maintained and customer base of the firm is
    remarkable.

22
References
  • Gill, A. and Biger, N., 2012. Barriers to small
    business growth in Canada. Journal of Small
    Business and Enterprise Development. 19(4).
    pp.656668.
  • Inter Credit Report. 2015. Online. Avaialble
    through lthttp//intercreditreport.co.uk/company/la
    rdo-ltd-07686607gt. Accessed on 22 December
    2015.
  • SWOT Template SWOT Analysis Example for a
    Non-Governmental Organization (NGO). 2015.
    Online. Avaialble through lthttp//mbareaders.com
    /swot-template-swot-analysis-example-for-a-non-gov
    ernmental-organization-ngo/gt. Accessed on 22
    December 2015.

23
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