Bath and Shower Products Market - Global Industry Insights,Opportunity Analysis, 2018–2025

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Bath and Shower Products Market
GLOBAL INDUSTRY INSIGHTS, TRENDS, OUTLOOK, AND
OPPORTUNITY ANALYSIS, 2016-2025
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REPORT DESCRIPTION
Bath and Shower Products MarketOverview
The global bath and shower products market has
witnessed a steady growth over the past few
years. This is owing to rising purchasing power
of the consumers and increasing product launches
by several manufacturers in this industry.
Furthermore, several manufacturers are adopting
an omni-channel distribution approach for their
products, in order to broaden their consumer
base. This has also shown a positive growth
trajectory for demand for such products.
Countries in emerging economies such as India,
China, Japan, Brazil, and Mexico are expected to
exhibit high demand for bath and shower products
on account of rising demand for bath and shower
products with multiple benefits such as skin
nourishment, skin repair, and moisture therapy
among others coupled with improvement in the
standard of living of the consumers. Moreover,
high competition in this industry has led to
adoption of several strategies by market players,
such as frequent product launches and lucrative
promotional offers, in order to expand customer
base and to gain a competitive edge in the
market. This has provided customer with varied
options, thereby fuelling growth of the bath and
shower products market.
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REPORT DESCRIPTION
Bath and Shower Products MarketOutlook

• Frequent product launches in the field of bath
  and shower products is one of the key factors
  boosting growth of this market. Sweat, dirt, and
  oil is rising concern, especially among the
  younger population. Therefore, demand for shower
  gels is increasing. Shower gels are considered as
  a suitable alternative to bar soaps and they are
  highly preferred among the young population.
  Further, the availability of shower gels has
  become widespread as they find equal presence in
  supermarkets and hypermarkets alongside with bar
  soaps. According to Coherent Market Insights,
  Radox, a brand of shower products owned by
  Unilever Plc recorded sales of over US 70
  million in 2014 in the U.K., followed by Imperial
  Leather, which recorded sales of US 50 million
  in the same year.
• Furthermore, demand for soap is also expected to
  increase over the forecast period. According to
  the same source, in the soap category Dove
  accounted for a market share of over 20 in 2016,
  followed by Dial, which accounted for a share of
  16, and Olay, which held a share of less than 5
  in the same year. Demand for soaps is still very
  high among consumers in the emerging economies,
  although its market share is expected to witness
  a decline in the near future on account of rising
  availability of substitute products such as
  shower gels and shower creams, among others.
• Request a sample copy of this report
• https//www.coherentmarketinsights.com/insight/re
  quest-sample/1463

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REPORT DESCRIPTION
Bath and Shower Products MarketSegmentation

• On the basis of product type, the global bath and
  shower products is classified into
• Bath Soaps
• Shower Gels
• Shower Creams
• Hair Shampoo
• Hair Conditioners
• Others
• On the basis of distribution channel, the global
  bath and shower products is classified into
• Supermarkets
• Hypermarkets
• Convenience Stores
• Departmental Stores
• Online Channel
• Specialty Store
• To know the latest trends and insights prevalent
  in this market, click the link belowhttps//www.c
  oherentmarketinsights.com/ongoing-insight/bath-and
  -shower-products-market-1463

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REPORT DESCRIPTION
Bath and Shower Products MarketKey Players
The global bath and shower products market is
characterized by presence of large number of
players. Major players in the market are focusing
on mergers and acquisitions, joint ventures and
partnerships, product portfolio expansion, and
brand portfolio expansion to ensure long term
sustenance. Some of the major players operating
in the bath and shower products market include
Unilever Plc, Beiersdorf A.G., Shiseido Company
Ltd., Estee Lauder Companies Inc., ITC Ltd.,
Natura International B.V., Procter Gamble Co.,
Henkel A.G. KGaA, LOccitane en Provence S.A.,
and others.
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