Inbound or Outbound Marketing Which Works Better

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• Inbound or Outbound Marketing?
• Which works better?

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OUTBOUND MARKETING

• Marketer-driven PUSH marketing
• Tactics billboards, TV/radio commercials,
  newspaper/magazine ads, trade shows, cold
  calling, direct mail, pop-up ads

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OUTBOUND MARKETING
PROS
CONS

• May be more effective for new products or
  inventions
• May work well in highly competitive or saturated
  markets
• Good prestige/reputation building (think
  mega-event sponsorship advertising)

• May be perceived as intrusive and irritating
• May be ignored by prospects
• High cost - low yield (may be prohibitively
  expensive)
• Difficult to track ROI

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INBOUND MARKETING

• Customer-driven PULL marketing
• Tactics SEO, website, Social Media, Adwords PPC,
  infographics, webinars, videos, blogs/white papers

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INBOUND MARKETING
PROS
CONS

• Internet friendly
• Cost-effective
• Measureable results
• Helps builds long-term relationships with
  customers
• Non-invasive
• Can evoke an emotional response and go viral

• Requires time and strategic planning to be
  effective
• Time consuming
• Requires diverse skills so building a team can be
  expensive
• Takes more research and strategy - learning curve
  can be steep
• Reputation can be damaged by negative feedback

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SO WHICH IS BETTER?

• Neither its not an either/or decision
• Each has useful strategies and tools
• Marketers need a combination of the two based on
• the space you operate in (B2B or B2C)
• how soon you need results
• what is your marketing budget
• what are the competitors doing

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SO WHAT NEXT?

• Seek the help of a multi-disciplinary agency or
  marketing consultant
• Theyll be able to take what they learn about
  your business and build a holistic strategy
• They will apply their knowledge and help you
  strike the right and relevant balance of inbound
  and outbound marketing

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INTERICS DESIGNS PVT. LTD.

• A strategic Integrated Branding agency, offering
  a complete gamut of marketing strategy, design
  and communication services
• Services span from Digital marketing to trade
  show stand design execution, corporate branding
  to marketing collaterals design, advertising to
  spatial branding
• Interics has almost 3 decades of experience and
  expertise, working in both Inbound Outbound
  Marketing, for both B2C and B2B clients.

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CONTACT
020 4106 2600/91 7387744422 www.intericsdesigns.c
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