Top 5 takeaways from AILA Annual Conference 2018

1
My Top 5 Takeaways from AILA Annual 2018
2
Last week, INSZoom attended the AILA Annual
Conference 2018 (AILAAC18), a four-day conference
which gathered fearless immigration lawyers
across America. A platinum sponsor of AILAAC18,
INSZoom experts displayed what INSZoom can do and
the benefits of getting on board with an
immigration case management software to the booth
visitors.
3
Im a digital marketing analyst at INSZoom and it
was a valuable experience to attend the most
prestigious conference of the immigration law
industry. To us at INSZoom, it is one of the most
important events we look forward to all year. The
exhibition days are intense but they are
satisfying, this is our opportunity to meet
customers and prospects face-to-face as we
welcome them to the INSZoom family.
4
The AILA Annual Conference is about building
valuable relationships with our existing and
prospective customers and providing them with a
comprehensive immigration case management
software.
5
Working in the marketing department of a leading
immigration software which caters to a niche
market, I have gathered some key takeaways coming
out of this years AILA Annual Conference
6
We can always do better knowing how our product
is used.
7
It is always a problem for those trying to craft
the correct perfect experience for each
customer. AILA 2018 gave us a platform to meet
our customers face-to-face, speak to them and
gain more insights into their challenges and how
we can develop new features to solve them. More
the insights, better the knowledge gained to
solve challenges. Research and decide on the best
customer experiences/journeys and use cases, then
aggressively compile and internally share the
stories that your customers have to tell about
how they're successful with the product.
8
Communicate success.
It's easy for successes to fly under the radar,
and INSZooms goal is to provide nothing but
efficiency and success to customers. Never forget
to remind both colleagues and customers of the
value that you're adding, and the achievements
you've helped them reach. Also expose key leaders
across various teams directly to successful
customers. They will be motivated, inspired and
educated by hearing the real positive outcomes
that they have created for real people.
9
Technology and immigration go hand in hand.
10
Having an immigration case management software
is no more a good-to-have, it a must-have. AILA
2018 was a bank of knowledge for immigration
attorneys. More than ever before, immigration
attorneys need support from technology to
navigate through the complexities of immigration
and its future. Using technology is a crucial
part of practicing law today, making a case for
the need of having an immigration law case
management software like INSZoom, which can be
selected and customized specifically to ones
immigration practice.
11
Innovate adapt constantly.
AILA 2018 was all about immigration and the
immigration landscape is bound to witness
changes. To succeed, it is important to innovate
and adapt constantly. Thats exactly what we at
INSZoom follow. We listen to our customers and
deliver strategic solutions. Gaining insights
from our customers and taking an experimental
mentality, enables the freedom and creativity to
try new things, provide strategic solutions and
learning what works/what doesnt.
12
Dont underestimate the power of referrals.
13
Peer-to-Peer recommendations are the strongest
and this was very evident at the INSZoom booth.
Over 1400 customers cant go a day without
INSZoom and this was clear from the traffic at
the booth, our customers willingness to provide
a referral to prospects taking a demo and new
prospects visiting our booth based on the INSZoom
advantages their peers have communicated to them.
14
INSZoom customers are our strong brand advocates,
weve achieved this over the years by listening
first, building a true partnership and keeping
customers at the top of our priority list. In my
experience, this is a surefire way to turn
customers not just into fans but into true brand
ambassadors.
15
These were the top five takeaways from AILA 2018.
We believe in the intrinsic value of the event
and the community we build through it. We have
been the technology partner of the immigration
industry for over 19 years and look forward to
streamlining your immigration and compliance
needs with INSZoom. Reach out to us at
sales_at_inszoom.com or 925-244-0600 X 1. You can
even request a free demo.