David Borshell - How Entertainment and Media Trade Will Drive from Analytics

1
How Entertainment and Media Trade Will Drive from
Analytics
2
Hello!

• I am David Borshell

• Today entertainment industry is spending a lot on
  digital marketing. From famous filmmaker,
  celebrity to a movie, every individual is taking
  advantage of the digital platform for marketing
  says David Borshell.

3
Digital Technology in Entertainment Industry
Digital marketing in the entertainment business
presents a prospect for executive advertisers to
utilize analytics to demonstrate the ROI from
their efforts. In fact, digital marketing
provides the highest reach for the media
industry. Moreover, using digital marketing, the
entertainment administrators can get the complete
picture on any advertising initiative. They can
upsurge the efficiency of their promotion
campaign while driving down the price.
4
Here are some ways entertainment marketers can
drive value from analytics
Better fan engagement
Demographics retargeting
Deeper market segmentation
5
Better fan engagement
The entertainment industry is probably one of the
most receptive areas digital marketers can work
in. An online study demonstrates that
entertainment-centric emails have the maximum
open rates among other businesses. This means the
good demand for the entertainment relevant
produces. However, the same study states that
only 47 of Media and Entertainment Industry
professionals use email marketing in their
overall strategy. This is actually a big mistake
and needs to be corrected as much as possible. If
done in a proper way, the entertainment industry
can establish a good connection with customers
that other businesses enjoy.
6
Demographics retargeting
Sometimes, the data will show results that are so
radically out of line with original expectations
that it prompts a fundamental shift in the
movies marketing. You will be able to determine
trends that may have a strong impact on your
entertainment industry by gathering and
monitoring your advertising metrics
appropriately. This will help open up
probabilities to capitalize on a fruitful
campaign, involve fans more closely, and
influence cross-promotional opportunities when
advertising in the entertainment industry.
7
Deeper market segmentation
Fact is, all of the online available data can
only actually be beneficial if managed
appropriately. Smart entertainment marketers
dont just collect data, they manage it. These
days, almost all entertainment professionals are
familiar with the digital technology for their
business. Furthermore, 82 of entertainment
businesses have segmented their email subscriber
list on the basis of demographics, while 18
dont. Actually, dissection not only cover
individual information but it also covers how
spectators watch media. Fact is, different age
group has diverse watching habits. For instance,
younger generation prefers to watch the shorter
trailer, videos on the smartphone. Whereas old
people prefer to watch the longer trailer. This
will affect the length, style and pace of any
trailer. Hence, entertainment for the younger
generation is optimized for mobile device, apps,
and websites. And entertainment for older
demographics will be placed on portals that allow
deeper, slower placed experience that encourages
browsing.
8
Bottom Lines
David Borshell has given above reasons why you
provide value for digital marketing in the
entertainment industry. He is senior executive
and entrepreneur with years of experience in the
media and entertainment industries. The
entrepreneur guides the companies through
formation, growth, market disruptions, growth,
financial difficulties and domestic or
international expansion.
9
Thank You
Any questions?
You can find me at
https//www.linkedin.com/in/david-borshell-a20b541
2
https//twitter.com/Davidborshell