Why blogs are the best B2B marketing tactic

1
Why blogs are the best B2B marketing tactic?

• search engine rankings and credibility

www.carlsonsmedia.com
2
We are in the era of content marketing

• Before Gmail and Facebook, the blog is the main
  strategy to do a business and now also it is the
  main tactic for the B2B marketers. We are in the
  era of content marketing and blogging plays a
  vital role and quickly become the leading
  strategy. In a world where technology changes
  everything, why blogging has such staying power,
  especially in B2B marketing? Companies are
  ascendancy to increase traffic to their websites
  and lead conversions.

www.carlsonsmedia.com
3
search engine rankings and credibility

• B2B marketing companies whose blogs able to
  increase the lead generation, search engine
  rankings and credibility. A blog gives a brief
  way about the ideas of frequently refreshed web
  contents.
• According to contentmarketinginstitute.com (CMI),
  blogs are the third most common content marketing
  activity, which is outperforming only by articles
  (79) and social networking (74). First and
  foremost, with the help of blogging, you can
  attract the right people to your website.

www.carlsonsmedia.com
4
blog is the main reason for success and it also
to attract more qualified visitors

• Blogs are always cost-effective, easy to use and
  can be updated quickly. When you look at our
  marketing campaign process graph, you will get an
  idea that blog is the main reason for success and
  it also to attract more qualified visitors to
  your website.
• Blogs are not only a great tool for attraction,
  but it also helped us to increase our conversion
  rates. With every blog what we are posting, we
  make sure we include a relevant CTA at the
  bottom. Blogs convey a personality unique thought
  and also voice and the opportunity to write your
  thought and represent your companys motto to
  your target audience. If they enjoyed your
  article and align your content with what you were
  talking about, then you won, you have just
  converted a visitor into a lead.

www.carlsonsmedia.com
5
blog is the main reason for success and it also
to attract more qualified visitors

• Blogs are not only a great tool for attraction,
  but it also helped us to increase our conversion
  rates. With every blog what we are posting, we
  make sure we include a relevant CTA at the
  bottom. Blogs convey a personality unique thought
  and also voice and the opportunity to write your
  thought and represent your companys motto to
  your target audience. If they enjoyed your
  article and align your content with what you were
  talking about, then you won, you have just
  converted a visitor into a lead.
• Through blogs, you can communicate with your
  audiences at any time and any places, where you
  can quickly publish favorable content about your
  company and its product and services or respond
  to the issues related to your company
  immediately.

www.carlsonsmedia.com
6
you can communicate with your audiences at any
time and any places

• Through blogs, you can communicate with your
  audiences at any time and any places, where you
  can quickly publish favorable content about your
  company and its product and services or respond
  to the issues related to your company
  immediately.
• Blogs can help you to distribute through multiple
  channels such as social media, email newsletters
  and many more where you think you can gain more
  audiences for your business. B2B marketing is
  always like to how many visitors are coming to
  your website and how many are converting to
  leads. Blogs always provide a targeted location
  to direct prospective audiences and the public
  via a URL with specific information.

www.carlsonsmedia.com
7
Each and every one of your blog should be mainly
for search engines

• Blogs are helping you to improve search engine
  rankings via keyword-rich content, fresh content.
  Each and every one of your blog should be mainly
  for search engines. The whole goal is all about
  for that page to be found by your prospective
  audiences, and you are going to have a harder
  time if your company name is coming up in search
  results. Every month Google process around 100
  billion search queries. Blogs can help you to be
  the most searched words in Google. Blogs provide
  the standard of measurement that can use to track
  marketing back to business goals.

www.carlsonsmedia.com
8
Thank You
www.carlsonsmedia.com