Digital Marketing Course

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SEO, SMM, SEM, PPC MUCH MORE
AT A PRICE WITCH IS AS GOOD AS FREE
Tata Institute of Social Sciences
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INTRODUCTION
TATA Institute of Social Sciences(TISS), is an 80
Years Government Recognized Deemed University
from the house of TATAs and amongst the Top 20
B-Schools of India. It is also working with NCDC
on Skill Development Mission. TISS with its
unique model of Earn While You Learn provides
opportunity for students to enhance their skills
and get much needed industry exposure via On Job
Training (OJT). We at TISS believe that Real
Knowledge is a combined function of Theoretical
Practical Skills.
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Course Brief
The course starts with an overview of Digital
Marketing. At RMS you dont just learn Digital
Marketing, but you practically do it. You get
exposure in advanced modules like SEO,PPC
Campaigns, Google Analytics, E-mail Marketing,
Online Advertising Mobile Marketing.
You are also trained in Social Media Marketing
comprising of Facebook, Twitter, LinkedIn,
Instagram, Google Plus, YouTube so on. You
also learn Video Viral marketing. In todays
competitive world these play a very important
role in Lead Generation. You not only generate
leads but learn how to convert them into
sales. Our faculty of well educated, trained
experienced Digital Marketers teach you tips on
making money from tools like Blogging, Adsense,
Affiliate Marketing so on. On successful
completion of this course, you are a Trained
Professional Digital Marketer. You get
Certificate from Tata Institute Of Social
Sciences (TISS). You are also helped by our
Placement Cell in finding an appropriate job in
some good corporate.
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Course Modules
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Module 1
Overview Of Digital Marketing

• What is Marketing What is Digital Marketing.
• How Digital Marketing is better than Traditional
  Marketing.
• Understanding the complete Digital Marketing
  Process.

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Module 2
Overview Of E-mail Marketing
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E-mail Marketing

• What it is how it works.
• Challenges in Bulk Mailing how to overcome
  these.
• What is opt-in E-mail marketing.
• Ways to avoid landing in spam folder.
• Importance of catchy subject lines.
• What are auto responders how to set them.

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Module 3
PPC Campaign
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Pay Per Click

• Overview of Google Adwords.
• Understanding Adword Algorithm.
• Creating Search Campaigns.
• Different Types of Bids advanced Bidding
  Strategies.
• Understanding Key words.
• Tracking Conversion/performance.
• Optimizing Search Campaigns.

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Module 4

• E-mail Marketing
• Introduction of Google Analytics how it works.
• Understanding Google Account how to
• set it.
• Understanding Cookie Tracking types of it used
  by Google Analytics.
• Understanding Goals Conversions
• and how to set them.
• Understanding Bounce Bounce rates and how to
  minimize them.
• Benefits of integrating Analytics
• Adwords.
• Monitoring Traffic Behavior Traffic Sources.

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Module 5
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E-mail Marketing
Social Media Marketing What is Social
Media. How SMM is different than Traditional
Marketing. Facebook Marketing What it is how
to use it most effectively. LinkedIn Marketing
What it is how to use it most
effectively. Twitter Marketing What it is
how to use it most effectively. Video
Marketing What it is how to use it most
effectively. Google Plus What it is how to
use it most effectively. Instagram What it is
how to use it most effectively.

• What is Social Media.
• How SMM is different than Traditional Marketing.
• Facebook Marketing What it is
• how to use it most effectively.
• LinkedIn Marketing What it is how to use it
  most effectively.
• Twitter Marketing What it is how
• to use it most effectively.
• Video Marketing What it is how to use it most
  effectively.
• Google Plus What it is how to
• use it most effectively.
• Instagram What it is how to use it most
  effectively.

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Module 6
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Search Engine Optimization

• What are Search Engines how they work.
• What is SEO.
• What are Keywords, their different types and
  understanding their mix.
• On page optimization Off
• Page Optimization.
• What is local SEO.
• Top SEO tools.
• How to select appropriate keywords for your
  business their analysis.
• How to create SEO strategy for
• a site.
• What is Google Panda, Google Penguin Google
  EMD update how to save your site from these.

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Module 7
Lead Generation
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Lead Generation

• Understanding Lead Generation.
• Understanding Landing Page how it is different
  from website.
• Different types of Landing Pages.
• What is A/B testing how to do it.
• Selecting landing Pages after A/B testing.
• Converting Leads into sales Understanding Lead
  Funnel.

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Module 8
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Online Display
Advertising

• What is online advertising its different
  types.
• Types of Display
• Advertisements.
• Tracking Measuring
• Online Advertisements ROI.
• Different Online Advertisement Platforms.
• Tools to create Banner
• Advertisements how to use them.

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Module 9
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Mobile Marketing
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Mobile Marketing

• Fundamentals of Mobile Marketing.
• Advertising on Mobile Apps Web.
• Mobile marketing Mix.
• Mobile Marketing Social Media.

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Module 10
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Content Marketing

• What is Content Marketing its Objectives
• Different types of contents
• with examples.
• Keyword research for content ideas.
• Optimizing content for
• Search Engines.
• - Authority Blog steps to develop it.
• Ways to monetize Blogs.
• -What are Magnetic Headlines how to write
  them.

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Course Certification
Certification will be from Tata Institute Of
Social Sciences(TISS).
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Course Duration
120 Hours
Fees 18000/- . This includes charges for Course
Material, Examination Fee Certification Fee
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