Why do we see blogs on a website

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Why do you see blogs on a website?
Visit us at http//www.thegirafe.com/
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What is blogging?

• A blog (shortening of weblog) is an online
  journal or informational website displaying
  information in the reverse chronological order,
  with latest posts appearing first. It is a
  platform where a writer or even a group of
  writers share their views on an individual
  subject.
• Like most new innovations on the Internet, many
  entrepreneurs saw marketing potential in having a
  blog, and blogging took off from there. Not only
  can a blog be used for marketing, but also, a
  blog can be a home business in and of itself.

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Blogging with The Girafe
The Girafe is one of the leading digital
marketing agency which provides best digital
marketing services across the globe. 1. The
Girafe gives opportunity to create relevant
content for clients which can be used as
marketing tactics as a marketing tactic to drive
traffic back to website. 2. Blogs increase your
SEO. Girafe provides a Fresh content which is a
key to beating out your competitors in the search
engine results page. 3. Well written articles
of The Girafe demonstrate your company as an
industry leader. By posting topics which resonate
with your market and show your knowledge, you are
marketing your skills for your business, service
or product too
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Why do you see blogs on a website?

• You might have wondered why there are blogs on
  websites. What is the use? Well, blogs are
  written for the audience to be read and gain good
  insights about the company- its working, ideas,
  vision and a few themes related to the companys
  work structure.
• But other than that, it has a major role to play,
  which is to keep updating the website. You surely
  would not want your website to be crushed beneath
  the forthcoming websites which are constantly
  trying hard to reach the top most searched
  position.

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Search Engine Optimization or SEO is a service
whose functioning revolves around making top
efforts to bestow a good rank to companys
website. According to human psychology, a thread
of trust is woven for those who remain in the
subconscious mind of an individual. There are
times when you want to choose a particular thing
over another, no matter how better it tries to
prove itself, because we trust the other. And
there is no fine reason for that, we just do. So
SEO helps to build that intensity of trust among
people that they would want to choose your
company.
Google keeps itself alert and prioritizes those
websites are active and are posting fresh
content. You cannot update the homepage on a
regular basis, so blogs are the best alternatives
for this purpose. It is also a good way to engage
people for a longer period of time.
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Google considers the amount of time spent by
people on your website. All it needs is an
engaging content that people can relate to. Blogs
should be such that it stimulates the mind. It
must hit the frozen sea within people. We live in
the era where blogging has become a fashion and
as a special marketing tool. The digital world
is enmeshed with blogs of different genres. There
are different kinds of blog for different kinds
of people in the world. People love to read blogs
and are sometimes driven to a website via blogs
only. Reading a few descriptions on the home page
would not hold on the traffic, but blogs.
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The other purpose of a blog is to carry some
keywords within it. These keywords are important
for a website so that it could pop up immediately
with a good rank in Google search. Places like
Chandigarh, or say the whole Tricity have
industries learning the tactics of digital world.
The sole purpose of a website is to make people
aware of a particular brand. For that a huge
marketing strategy is employed. The only way a
global impact can be made is by increasing
traffic which is done by search engine
optimization. If you are able to generate
engaging content in blogs then you are at great
advantage. Your content will be shared on
different platforms people will know you,
acknowledge you and your brand name will
flourish. If this continues, people would want
you to write more because there is an air of
trust, and you are able to build an authoritative
impact.
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