What does marketing mean to a brand in 2018

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Table of content

• Introduction
• Significance of Marketing to a brand in 2018
• Rapid increase of popularity
• Viral Marketing Hashtags and Challenges
• A brand needs promotion on digital platform
• SEO and Website

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What does marketing mean to a brand in 2018?
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• Marketing as we know is a crucial and vital
  factor when it comes to building a brand and
  enhancing sales promotion to actually generate
  sales. Every brand needs to market itself in a
  proper way in order to penetrate a market and
  establish itself.
• Branding is coming up with a unique
  identification for products for customers to
  recognize through various promotional schemes and
  activities. A brand has its own value and place
  in the customers mindset. Some customers are
  brand loyal and some are simply brand obsessed. A
  brand can have a unique connection with a
  customer and it can be a significant factor when
  utilized.

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• A brand will have to build itself for that to
  happen, there are certain things a brand has to
  keep in mind in order to do so. Marketing deals
  with customer relationships where it creates a
  demand in order to satisfy the customer. Branding
  has always been an essential part of the
  marketing world but with time, a lot of changes
  and enhancements can be seen.
• We are about to find out what marketing means to
  a brand in 2018 Lets begin.

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• Marketing is a crux for any sale to happen, you
  need to promote yourself by letting people know
  what you do, how well you do it and why they need
  to choose you. How will they know they have to
  choose you if they dont even know who and what
  you are? You need to put yourself out there for
  people to know what you are and what you can do.
  Being that said, you need to establish what
  exactly you are and that is where branding comes
  into play. You first get yourself recognized as a
  brand by choosing a legitimate name satisfying
  all the registrational demands, you choose your
  logo and tagline if necessary. Sometimes, you can
  even decide to go for a mascot. We all know how
  mascots can affect a brands image. Be it
  Vodafones ZooZoo, McDs Ronald McDonald or
  Michelins Bibendum also known as the Michelin
  Man in English. All of them are quite popular and
  known throughout the world to all kinds of people
  regardless of their race, country and even the
  languages they speak. Mascots are a universal
  brand figure.

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Significance of Marketing to a brand in 2018
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Rapid increase of popularity

• Marketing in the modern-day world is quite easy
  if done in the right way. Compared to the earlier
  days where marketing was a tough job because it
  needed creating a network by meeting people and
  physically going around places to make yourself
  known. No doubt every effort proves to be useful
  but it was a time-consuming process. There were
  less competitors, market was comparatively easy
  to capture and needs were more. Nowadays, due to
  innovations, a lot of those needs have been
  realized and solutions are well provided. But in
  todays world, things have become much more
  convenient. You dont have to manually go to each
  and every person to build your network. You can
  do that by sitting at home on your laptop or even
  from your cell phone.

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• Your brand can witness rapid popularity if you
  market yourself in the most efficient ways.
  According to a survey, by the year 2021, almost
  3.02 billion users will be socially active every
  month throughout the world. 1/3 of a billion are
  going to be users from India by the year 2022.
• This means that exposure of your brand just be
  efficiently utilizing Social Media Marketing will
  be proven to be very much effective.

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Viral Marketing Hashtags and Challenges

• Viral Marketing is another form and measure for
  rapid increase of popularity in a short span of
  time. Most of us have seen those viral WhatsApp
  videos, links and messages that were nothing but
  a sub minimal propaganda for brand awareness and
  self-promotion. Most of us even fell for it and
  forwarded them. Viral Marketing has a great
  chance of accumulating a huge number of
  recipients of information you channel through
  social media. This causes a great impact on the
  mindset of people and helps you reach your target
  i.e., getting your name out there.
• Viral Marketing can be crucial though, you need
  to create a good impression of yourself. A bad
  review getting viral marketed related to your
  brand can backfire and have severe damaging
  consequences.

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• WhatsApp and Facebook are not entirely new, the
  forms of viral marketing can even be portrayed as
  hashtags.
• Hashtags have become quite the thing when it
  comes to creating a trend. This trend proved to
  be even more popular when celebrities started to
  take part in it. We all remember the rising
  popularity of hashtags through various
  challenges. From an awareness associated hashtag
  challenge like ALS ice bucket to a dance move
  trend like the backpack kid. Even several brands
  came up with their hashtags like Nikes BETRUE,
  Nescafe Indias CoffeeObsession etc.

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• Hashtags and Challenges have proven to be the
  newest forms of viral marketing.
• Suppose, you are an XYZ green tea brand and you
  need to create a viral trend. All you can do is
  hire a celebrity and start a hashtag trend like
  21daysofxyzgreentea. This challenge can be
  something like 365 days of health. How are you
  holding up? this way people can upload pics or
  even post using the hashtag showing how their
  green tea streak is looking like. More and more
  number of people can join in as the hashtag
  becomes popular.

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A brand needs promotion on digital platform
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SEO and Website

• Internet is the solution for every problem. For
  littlest of thing, we Google. Be it learning how
  to cook an egg or even learn tips on the internet
  to establish oneself on the internet itself. It
  is kind of funny how fast and dependable internet
  has become. The only two factors we look for are
  speed and convenience. Why read a 500-page book
  searching page by page for one solution where you
  can instantly Google it? is the thought that
  might occur in our mind, right?
• Instant results. That is the only thing we seek.
  Everybody says dont believe everything you read
  on the internet but who focuses on that part?
• Busier lifestyles have prioritized things that
  make lives convenient. Speaking of which,
  marketing when it comes to a brand is no
  different.

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• Whenever you come across a new brand, lets say
  you hear about a brand from a friend you met
  after quite a while, the first thing you do is
  Google it. You rely on the internet for the whole
  reliability of the brand. Of course, it provides
  you information about the brand. But you do
  believe what you read about it on the internet.
• A brand needs to have a proper SEO. The results a
  page shows whenever you search for a keyword is
  lot more important than you think it is. Internet
  ranking and brand development are something
  people rely on heavily. We all have seen this at
  least at some point in our meme-scrolling part of
  the day that If it is not there on the first two
  pages, it doesnt exist

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• The same thing applies in real life as well.
  Better SEO means people will think that your
  brand is a reliable one and you will have more
  customer conversion rates. The internet has a
  ranking system and the better your brand markets
  itself on it, Google will itself help you grow
  when you meet its criteria.
• Search Engine Optimization, e-mail marketing and
  other forms of digital marketing are so much
  important in the process of brand development. If
  done right, you will have more effective results
  with unbelievable numbers in a short amount of
  time. You will achieve what you had set out to
  achieve with the help of digital platforms
  conveniently.

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• Your brand will be able to generate much more
  success rate than when compared to only
  traditional form of marketing. Online marketing
  has proven to be a revolution for brand
  development and marketing where people can
  achieve whatever they want to in a significantly
  less amount of time.
• Brand development which is done right with proper
  marketing tools will have prove to be beneficial
  and will help establish the brand in a more
  complete way.
• Marketing when it comes to the online platforms
  has reached new heights. It has given web
  designers and developers also an opportunity for
  possibly coming up with new innovations which can
  further enhance and develop the marketing of a
  brand in a more refined way.

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• Technology has also been an integral part of the
  business world. Which has gone hand to hand with
  marketing. The new era will give rise to new
  possibilities and innovations like never seen
  before. We are also hoping to witness what the
  future will bring us. It will never cease to
  surprise us thats for sure.
• A brand will be able to display itself in a much
  better way. Possibly, even better than what it
  already is in the present and future days.

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