9 Reasons Why Website Push Notifications are better - PowerPoint PPT Presentation

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9 Reasons Why Website Push Notifications are better

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Website push notifications are clickable messages sent by a website to their subscribers’ browsers. They work similar to mobile app push notifications – PowerPoint PPT presentation

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Title: 9 Reasons Why Website Push Notifications are better


1
9 Reasons Why Website Push Notifications are
better than Email
  • https//www.pushmaze.com/

2
Check Push Notifications Serve Better
  • Click-through Rate
  • Involvement Of Cross Platforms
  • Instant Delivery Of Information
  • Messages Are Composed Quickly
  • Subscription Made Easy
  • Avoiding Fake Subscriptions
  • Response Time
  • Customized User Notifications
  • Opt-in Rate

3
Click-through Rate
  • Push notifications which are certainly eye-catchy
    draw the attention of the user immediately and
    the user tends to click on that link. Whats
    better than attracting a user to your website or
    app?

4
Involvement Of Cross Platforms
  • Push notifications work on all the platforms
    efficiently and deliver the information to the
    users. There are no limitations imposed on the
    types of devices when it comes to the push
    notifications.

5
Instant Delivery Of Information
  • If you want to tell something important to the
    customer? Well, push notifications come to your
    rescue in this case. You send him the
    notification and make sure that it delivers the
    information instantly.

6
Messages Are Composed Quickly
  • Push notifications being just 2-3 lines of
    content take barely any time to compose, and they
    dont even need to meet any design standards as
    the way they look is controlled by the browser
    itself.  Doesnt it seem better?

7
Subscription Made Easy
  • Well the customer might not be interested to
    invest much of his time to subscribe. When it
    comes to email subscription, but with push
    notifications, the user can just click on the
    ALLOW NOTIFICATIONS button and the process is
    done.

8
Avoiding Fake Subscriptions
  • With the browser notifications, users cannot
    choose their contact information. And this
    guarantees that the users provide 100 accurate
    information.

9
Response Time
  • Notifications have registered a 30-40 instant
    interaction on the part of the push subscribers
    while email interaction takes not less than 6.5
    hours.

10
Customized User Notifications
  • Push notifications facilitate personalization of
    the information. This even helps in improving the
    user engagement without annoying the user with
    continuous emails on irrelevant topics.

11
Opt-in Rate
  • There is a large difference in the opt-in rates
    of push notifications and emails.
  • While emails have only a 5 opt-in rate on an
    average, push notifications have around 65
    opt-in rate.

12
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