Secrets to Succeed in Internet Marketing & E-Business

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Internet Marketing
www.admecindia.co.in _at_admecinstitute
A Presentation by Rajesh Kumar ADMEC MULTIMEDIA
INSTITUTE
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PRACTICAL GUIDELINES TO BRING A WEBSITE ON
TOP OF SEARCH ENGINES
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Internet Marketing
Internet marketing, or online marketing, refers
to advertising and marketing efforts that use
the Web and email to drive direct sales via
electronic commerce, in addition to sales leads
from Web sites or emails.
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Internet marketing and online advertising efforts
are typically used in conjunction with
traditional types of advertising such as radio,
television, newspapers and magazines.
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Specialized Areas of Internet Marketing

• Web marketing includes e-commerce Web sites,
  affiliate marketing Web sites, promotional or
  informative Web sites, online advertising on
  search engines, and organic search engine
  results via search engine optimization (SEO).
• Email marketing involves both advertising and
  promotional marketing efforts
• via e-mail messages to current and prospective
  customers.
• Social media marketing involves both advertising
  and marketing (including viral marketing)
  efforts via social networking sites like
  Facebook, Twitter, YouTube and Digg.
• Viral marketing (or viral advertising) is a
  marketing technique that uses pre- existing
  social networking services and other technologies
  to produce increases in brand awareness or to
  achieve other marketing objectives (such as
  product sales or marketing buzz).

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Search Engine
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Popular Search Engines
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Search Engine Optimization
Search engine optimization commonly abbreviated
to SEO is the process whereby a Web site, or
more specifically a web page or document, is
constructed or amended in such a way as to
improve its placement in the search engine
results pages or SERPs. The Four Phases of an
SEO Project

• Pre-site activities On-site activities Off-site
  activities Post site activities

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ON PAGE OPTIMIZATION
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OFF PAGE OPTIMIZATION
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White Hat SEO
White Hat SEO refers to the usage of SEO
strategies, techniques and tactics that focus on
a human audience opposed to search engines and
completely follows engine rules and policies.
For example, a Web site that is SEO optimized,
yet focuses on relevancy and organic ranking is
considered to be optimized using White Hat SEO
practices.
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Black Hat SEO
Black Hat SEO refers to the use of aggressive SEO
strategies, techniques and tactics that focus
only on search engines and not a human audience,
and usually does not obey search engines rules.
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Page and Alexa Rank
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SEO Tool
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Google Analytic
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Google Webmaster
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Website Development
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Content as a Weapon
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Landing Page
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SOCIAL MEDIA OPTIMIZATION
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SOCIAL MEDIA MARKETING
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Viral marketing

• Video (Documentary, Short Films, etc
• Research-based Text Content
• Media Coverage
• Target the appropriate audience and channels
• Create Emotional Appeal
• Do something unpredicted

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Digital marketing
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AdWords (PPC)
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AdSense
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AFFLIATED Marketing
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Email-Marketing
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Activities to be Done
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For Any Course Related Inquiry, Please Contact Us
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